A big fallacy that I always see - and that is implied by this post - is that the work ends after shipping, a.k.a. "build it and they will come". That doesn't happen any more. So after you "ship" it, you need to promote it, advertise it, create buzz around it and make people use it. And that is a totally different kind of beast than coding something. But on the flip side, if you develop a side project just for yoursel…
Serious question, how do you know whether it's your product or your marketing that sucks? For example, I tried twitter ads for my product [1] and I got zero sales after spending $50. What are good marketing strategies for niche hardware products? [1] https://www.invisible-computers.com/
The saddest “just ship it” story (2020)
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Re: The saddest “just ship it” story (2020)
#152Re: The saddest “just ship it” story (2020)
#153This is just a personal viewpoint, but I think the era of "just ship it" will be gone after a decade or so. * Software "development" skill will become so common and cheap that simple tools won't get any market. * The market will be dictated by tools instead of code content . * Language-as-a-service will be a thing, as it allows customers to fill in business requirements AND allows the backing company to perform engin…
Re: The saddest “just ship it” story (2020)
#154I had this experience a couple of months ago when I noticed a gap in the shopify app ecosystem. I saw some comments discussing this need, found nothing in the store, and had a friend starting a shop that could potentially use it as well. Worked on the app for 2-3 months, polishing, coding, learning tailwind and a bit of formal UI design in the process. Kept thinking "It's not ready yet. Just needs this hook into the…
As a late comer in the market, you can observe what they miss and compensate their weaknesses. You save yourself time because you can study from them
Re: The saddest “just ship it” story (2020)
#155Earlier quoted context omitted.
I think like others have said, it does depend on whether you are targetting the mass market or a smaller (and hopefully more lucrative) niche. Plenty of companies don't do what you say and still become successful. However, for a pure software solution with little market expertise, I suspect what you are saying is correct because the barrier is so low. If you can "build an app" in a weekend, so can 1000s of other peop…
They "can" but will they?
Re: The saddest “just ship it” story (2020)
#156Earlier quoted context omitted.
I'm sitting here running the 200th uptime monitoring service, laughing at the notion you have to be first to ship a solution to a problem. Build something good, that people want, and iterate rapidly as feedback comes in.
I think an uptime monitoring service will be my back up idea. It is like a pizza business, you can always find people who want pizza and who will rave about your pizza. Dominos and Pizza Hut are not a problem.
You will have a hard time attracting customers as most common marketing channels are very saturated.
*unless you're going to approach it from a unique angle AND have access to a customer base; even then, it won't be a walk in the park
Re: The saddest “just ship it” story (2020)
#157> My app is officially dead. Most markets are large enough to accommodate several businesses. There's really no reason to stop working on something just because you find that there is already someone solving that same problem. Who knows, they will shut it down at some point, or might head upmarket or pivot to a tangential area.
I'm sitting here running the 200th uptime monitoring service, laughing at the notion you have to be first to ship a solution to a problem. Build something good, that people want, and iterate rapidly as feedback comes in.
Re: The saddest “just ship it” story (2020)
#158The biggest blocker for me right now to making it open is wanting improved security. I ideally want all the data encrypted in a way I can't read it. I haven't worked out the scheme.
I've got it in a sort of private beta, but I can't get anyone to use it other than me. And you know what, I think I'm at peace with that.
The project has been if nothing else a place for me to test ideas and try techniques. Beyond that, it's the tool I wanted.
The Digital Ocean droplet I run it on costs me all of $5 a month, the domain $15 a year. I could be doing worse.
Re: The saddest “just ship it” story (2020)
#159Er, nice story, really entertaining to read, but I think it would benefit from actually mentioning the "competitor" app that he ended up paying money for. I mean, he won't ship his own app anymore, so no harm done in mentioning it, right?
Re: The saddest “just ship it” story (2020)
#160> My app is officially dead. Most markets are large enough to accommodate several businesses. There's really no reason to stop working on something just because you find that there is already someone solving that same problem. Who knows, they will shut it down at some point, or might head upmarket or pivot to a tangential area.
People give waay too many points to having an original idea and very little to marketing - yet it's the latter that is responsible for the lion's share of any project's success.