Earlier quoted context omitted.
> see TE become this lifestyle company TE always was a lifestyle company. All their products, including their gaming device, are about looking cool. Which is why device thinness is extremely important and the first thing they talk about. Just like Apple. You don't buy a TE device to actually make music, you buy it to impress people about how creative you are, how you are not a pleb consumerist.
I feel like looking cool is definitely a factor, but the OP-1 is also about being portable and fitting into your lifestyle. Photographers will tell you that "the best camera is the one you have with you", and the OP-1 is like the phone camera of music. It's like a step up from singing into a voice memo. You can use it to capture ideas reasonably accurately whenever you feel inspired, and refine them later at an actua…
The fact that there are some cyclists which actually need a $20k bike doesn't mean that the majority of $20k bike buyers are not doing it just for status (the famed dentist cyclists).