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FIFA will be rebranded as EA Sports FC in 2023

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Re: FIFA will be rebranded as EA Sports FC in 2023

#72
post #37

Earlier quoted context omitted.

Naked greed from FIFA it sounds like.. For FIFA to ask for a $1bn over 4 years based on EA's revenue of nearly $6bn from FIFA and Ultimate Team in the same period (assuming zero growth) doesn't seem that greedy to me.

Sorry if you already know this, but it's literally just the name on the box, not licensing for leagues, player names etc. I see basically no value in that name, it may even be a negative given their poor reputation (corruption etc).

They can probably make up the losses from the sweet deal on: "Fifa® Grand Corruption, Human Trafficking and Sex with Minors"™

Re: FIFA will be rebranded as EA Sports FC in 2023

#73
post #37

Naked greed from FIFA it sounds like https://www.eurogamer.net/new-report-says-fifa-wants-more-th... Ask for an extra half billion dollars, end up with nothing. Quite a fable. I can't imagine there will be many queueing up to take on the license after EA (certainly not at those rates). The only competent player in that area were Konami, and they are in a nosedive into F2P disasters. Sounds like some of the falling ou…

Naked greed from FIFA it sounds like.. For FIFA to ask for a $1bn over 4 years based on EA's revenue of nearly $6bn from FIFA and Ultimate Team in the same period (assuming zero growth) doesn't seem that greedy to me.

Do you really think that asking a $1B cut from $6B revenue is OK? That's a cut of 17% for what? For licensing a name? As a gamer I'd rather save $10 on the price and have it named something else. We already have to put up with the clubs names BS anyway... because they don't have the licenses for using the real team names in the game.
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