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FIFA will be rebranded as EA Sports FC in 2023

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61–70 of 74 posts

Re: FIFA will be rebranded as EA Sports FC in 2023

#61
Are we going to see a ridiculous outcome where FIFA license the brand to another game developer, who call it “FIFA 2024”, and then consumers just go ahead and buy “FIFA 2024” and it turns out to be something completely different than they expected?

Re: FIFA will be rebranded as EA Sports FC in 2023

#63
post #34

It's like if the devil and the antichrist split up. Yeah it's probably a good thing, but it's really hard to be happy about it. Even EA's way of selling it is "don't worry, we'll still charge you yearly for the same features including the money sucking ultimate team."

Nah, EA isn't even close to the level moral bankruptcy and corruption that FIFA represents. IMO the entire leadership of FIFA belongs behind bars.

> IMO the entire leadership of FIFA belongs behind bars.

I don't really follow anything about FIFA the org/leadership. Why do they belong behind bars? I have seen quite a few examples of them being super greedy but I am ignorant past that.

Re: FIFA will be rebranded as EA Sports FC in 2023

#64
post #55

Earlier quoted context omitted.

They were probably trying to avoid using 'football' or 'soccer', because the former would be misleading to some North Americans, and the latter would be off-putting for some Europeans. The suffix FC is used by teams on both sides of the Atlantic, and should be well understood by fans of the sport.

Konami has managed to dabble in every single one of these naming conventions by calling the same game "Pro Evolution Soccer" (US-centric), "eFootball" (US-exclusionary) and "Winning Eleven" (name of the sport completely unmentioned) depending on the market/generation of the game. One year they even had their cake and ate it too with the "eFootball Pro Evolution Soccer 2020" game.

> "eFootball" (US-exclusionary)

Calling it 'football' might confuse some fans of American football, but I really doubt any American fans of 'soccer' will be confused, let alone excluded.

Re: FIFA will be rebranded as EA Sports FC in 2023

#65

Naked greed from FIFA it sounds like https://www.eurogamer.net/new-report-says-fifa-wants-more-th... Ask for an extra half billion dollars, end up with nothing. Quite a fable. I can't imagine there will be many queueing up to take on the license after EA (certainly not at those rates). The only competent player in that area were Konami, and they are in a nosedive into F2P disasters. Sounds like some of the falling ou…

I think what Konami did with PES was really smart: they created fictional clubs and leagues with hints about what they should be in real life and let everything be customizable. As expected, gamers already have shared databases with updated info about current leagues and clubs, saving Konami from paying any licence at all AFAIK

The cost savings can't have been that great because PES is no better than FIFA now when it comes to nickel and diming players constantly.

Re: FIFA will be rebranded as EA Sports FC in 2023

#66

Naked greed from FIFA it sounds like https://www.eurogamer.net/new-report-says-fifa-wants-more-th... Ask for an extra half billion dollars, end up with nothing. Quite a fable. I can't imagine there will be many queueing up to take on the license after EA (certainly not at those rates). The only competent player in that area were Konami, and they are in a nosedive into F2P disasters. Sounds like some of the falling ou…

Honestly if they end up dropping the price for PES/Konami, it might be worth it just to take over the franchise. No doubt they’ll try.

It wouldn't matter, because EA Sports still has the licenses for teams and players. Those rights are provided by UEFA and national football associations.

Only thing EA really loses out on is official licensing for World Cup-related games.

Re: FIFA will be rebranded as EA Sports FC in 2023

#67

Earlier quoted context omitted.

At the end of the day FIFA the game makes a lot of money and EA could easily afford that extra half billion. They chose not to pay because they are greedy themselves. It's just business. Somebody else will probably still end up paying for that valuable license, since most of the value of these games is in the name. A lot of console player only buy 2 titles a year: Call Of Duty and FIFA.

What do EA get out of the deal though? Made sense when they were launching the series back in the days the Sega Megadrive, now it's just an incredibly expensive albatross round their neck. FIFA are so corrupt the association is negative. Why would you pay for that? In a saner world FIFA would be paying EA for sponsorship to launder their image!

How can it be an albatross if it's been a profitable franchise with Coca-Cola level name recognition globally?

Re: FIFA will be rebranded as EA Sports FC in 2023

#68

Earlier quoted context omitted.

> since most of the value of these games is in the name People will buy the EA football game, the name does not matter.

I think people will generally buy the game that has the real teams and players. I believe the falling through of this FIFA deal does not (severely) impact that as EA has agreements with all governing bodies separately (Premier League, Bundesliga etc.) I am not sure if they can now still have the national teams?

They can't license the World Cup, so I think national teams are out as well, as they're under the FIFA umbrella.

Re: FIFA will be rebranded as EA Sports FC in 2023

#69

I have no strong feelings about this other that that 'EA Sports FC' is a horrible horrible name. The only thing I can think of is that they want 'EA Sports' as the main brand opening the way for other sports 'EA Sports Tennis' or whatever. But 'FC' really? What's that?

They were probably trying to avoid using 'football' or 'soccer', because the former would be misleading to some North Americans, and the latter would be off-putting for some Europeans. The suffix FC is used by teams on both sides of the Atlantic, and should be well understood by fans of the sport.

I don't think it would be misleading, as EA Sports has a long-running NFL franchise game called "Madden [YEAR]", named after football coach John Madden.

Cover art alone is enough to indicate the game being played. There won't ever be person with a helmet on the cover of a soccer game.

Re: FIFA will be rebranded as EA Sports FC in 2023

#70
post #67

Earlier quoted context omitted.

What do EA get out of the deal though? Made sense when they were launching the series back in the days the Sega Megadrive, now it's just an incredibly expensive albatross round their neck. FIFA are so corrupt the association is negative. Why would you pay for that? In a saner world FIFA would be paying EA for sponsorship to launder their image!

How can it be an albatross if it's been a profitable franchise with Coca-Cola level name recognition globally?

Recent developments around the Qatar World Cup and various other scandals have toxified the brand

https://www.ft.com/content/dd1d016f-5263-4161-bb4b-af7968abd...

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