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FIFA will be rebranded as EA Sports FC in 2023

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Re: FIFA will be rebranded as EA Sports FC in 2023

#31

I have no strong feelings about this other that that 'EA Sports FC' is a horrible horrible name. The only thing I can think of is that they want 'EA Sports' as the main brand opening the way for other sports 'EA Sports Tennis' or whatever. But 'FC' really? What's that?

FC probably stands for "Football Club", as it does for a lot of actual football clubs. But I agree it's a bad name.

Re: FIFA will be rebranded as EA Sports FC in 2023

#32

I have no strong feelings about this other that that 'EA Sports FC' is a horrible horrible name. The only thing I can think of is that they want 'EA Sports' as the main brand opening the way for other sports 'EA Sports Tennis' or whatever. But 'FC' really? What's that?

The FC stands for Football Club.

The move is actually an excellent one, because FIFA is a corrupt organisation whose main purpose is to syphon funds out of clubs, fans, and countries into the pockets of their morally bankrupt leadership.

EA should've done this years ago.

Re: FIFA will be rebranded as EA Sports FC in 2023

#34

It's like if the devil and the antichrist split up. Yeah it's probably a good thing, but it's really hard to be happy about it. Even EA's way of selling it is "don't worry, we'll still charge you yearly for the same features including the money sucking ultimate team."

Nah, EA isn't even close to the level moral bankruptcy and corruption that FIFA represents.

IMO the entire leadership of FIFA belongs behind bars.

Re: FIFA will be rebranded as EA Sports FC in 2023

#35

I have no strong feelings about this other that that 'EA Sports FC' is a horrible horrible name. The only thing I can think of is that they want 'EA Sports' as the main brand opening the way for other sports 'EA Sports Tennis' or whatever. But 'FC' really? What's that?

Eh, it's fine for the target audience who knows what FC (football club) means, but definitely not their best rebrand.

Re: FIFA will be rebranded as EA Sports FC in 2023

#36

Naked greed from FIFA it sounds like https://www.eurogamer.net/new-report-says-fifa-wants-more-th... Ask for an extra half billion dollars, end up with nothing. Quite a fable. I can't imagine there will be many queueing up to take on the license after EA (certainly not at those rates). The only competent player in that area were Konami, and they are in a nosedive into F2P disasters. Sounds like some of the falling ou…

At the end of the day FIFA the game makes a lot of money and EA could easily afford that extra half billion. They chose not to pay because they are greedy themselves. It's just business. Somebody else will probably still end up paying for that valuable license, since most of the value of these games is in the name. A lot of console player only buy 2 titles a year: Call Of Duty and FIFA.

Yeah in terms of greed it's really hard to say which of these two parties I detest more.

Re: FIFA will be rebranded as EA Sports FC in 2023

#37

Naked greed from FIFA it sounds like https://www.eurogamer.net/new-report-says-fifa-wants-more-th... Ask for an extra half billion dollars, end up with nothing. Quite a fable. I can't imagine there will be many queueing up to take on the license after EA (certainly not at those rates). The only competent player in that area were Konami, and they are in a nosedive into F2P disasters. Sounds like some of the falling ou…

Naked greed from FIFA it sounds like..

For FIFA to ask for a $1bn over 4 years based on EA's revenue of nearly $6bn from FIFA and Ultimate Team in the same period (assuming zero growth) doesn't seem that greedy to me.

Re: FIFA will be rebranded as EA Sports FC in 2023

#38
I'm sure some marketing exec doesn't want to say "Football" or "Soccer", and has a whole worldview prepared with EA Sports Hockey, etc, but this new name completely misses on being actually usable in conversation.

Just like everyone says Facebook instead of Meta, FIFA is probably here to stick for the game in the next 5 years probably. Even an oldschool dumb name like EA Kickmaster would have been better.

Re: FIFA will be rebranded as EA Sports FC in 2023

#39

Naked greed from FIFA it sounds like https://www.eurogamer.net/new-report-says-fifa-wants-more-th... Ask for an extra half billion dollars, end up with nothing. Quite a fable. I can't imagine there will be many queueing up to take on the license after EA (certainly not at those rates). The only competent player in that area were Konami, and they are in a nosedive into F2P disasters. Sounds like some of the falling ou…

At the end of the day FIFA the game makes a lot of money and EA could easily afford that extra half billion. They chose not to pay because they are greedy themselves. It's just business. Somebody else will probably still end up paying for that valuable license, since most of the value of these games is in the name. A lot of console player only buy 2 titles a year: Call Of Duty and FIFA.

What do EA get out of the deal though? Made sense when they were launching the series back in the days the Sega Megadrive, now it's just an incredibly expensive albatross round their neck. FIFA are so corrupt the association is negative. Why would you pay for that? In a saner world FIFA would be paying EA for sponsorship to launder their image!

Re: FIFA will be rebranded as EA Sports FC in 2023

#40

Can the title be amended to "FIFA (video game series) will be rebranded as EA Sports FC in 2023" to clarify that it's not referring to the actual football governing body?

Sorry, I'm not able to change it any longer. Maybe that'd be something @dang could do.

I don't know whether we have a policy about that, but I thought I should keep the title as the heading of the article. Sorry for the confusion about that.

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