Earlier quoted context omitted.
Google is exactly villainized because of the many billions of dollars of free services they provide and use as a source of the data they funnel to the advertisers, while killing competition as a second order effect. Philanthropy should be done by entities dedicated to it and ethically responsible, not as a camouflage for private data brokering.
Do you have some links of Google funneling data to advertisers?
Technically and legally both are different, but I still see both as funnelling data to advertisers.