How Apple overcame its culture of secrecy to create AirPods Pro
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Re: How Apple overcame its culture of secrecy to create AirPods Pro
#2[flagged]
Re: How Apple overcame its culture of secrecy to create AirPods Pro
#3Original article: https://www.fastcompany.com/90748492/apple-airpods-pro-creat...
First half of the article: "Teams were innovating for months in silos only to finally converge in the eleventh hour before launch, ending up in five- or six-hour-long daily meetings, causing tremendous friction and burnout. People were frustrated."
Second half of the article: "regular cross-staff sessions, transparency, and shared voice" created the AirPods Pro
Frankly, pretty skimpy on the details – ironic considering the topic.
Re: How Apple overcame its culture of secrecy to create AirPods Pro
#4[deleted]
Re: How Apple overcame its culture of secrecy to create AirPods Pro
#5> Secrecy is a value it held dear, to preserve the “surprise and delight” for customers.
I think the last time I felt this way about an Apple Event was the launch of the iPad. Not only are they burning out engineers, they're optimizing for a value that isn't part of their secret sauce anymore. I expect innovation, but not surprise. An N'th generation anything just won't have the same zing as it did the first few times.
Re: How Apple overcame its culture of secrecy to create AirPods Pro
#6One thing I love about my company is that most information is not siloed. There are product lines that I have no business known about, but I have access anyway.
It’s not only exciting to know what’s cooking in ankthwr group’s kitchen, it’s also great when experts from other teams volunteer to help when you’re stuck on a problem that’s their domain.
In larger companies, knowing what others are working on makes it a lot easier to find experts at something. And I’ve never experienced any of them being reluctant to share due to fear of disclosing information about the products they’re working on.
I don’t think I’d feel at home at Apple.
Re: How Apple overcame its culture of secrecy to create AirPods Pro
#7Original article: https://www.fastcompany.com/90748492/apple-airpods-pro-creat... First half of the article: "Teams were innovating for months in silos only to finally converge in the eleventh hour before launch, ending up in five- or six-hour-long daily meetings, causing tremendous friction and burnout. People were frustrated." Second half of the article: "regular cross-staff sessions, transparency, and shared voice…
I wonder how much cross-team collaboration was required for AirPods Pro? Do they have some kind of iOS or hardware integration that regular AirPods don't?
Re: How Apple overcame its culture of secrecy to create AirPods Pro
#8> Secrecy is a value it held dear, to preserve the “surprise and delight” for customers. I think the last time I felt this way about an Apple Event was the launch of the iPad. Not only are they burning out engineers, they're optimizing for a value that isn't part of their secret sauce anymore. I expect innovation, but not surprise. An N'th generation anything just won't have the same zing as it did the first few time…
[deleted]
Re: How Apple overcame its culture of secrecy to create AirPods Pro
#9> Secrecy is a value it held dear, to preserve the “surprise and delight” for customers. I think the last time I felt this way about an Apple Event was the launch of the iPad. Not only are they burning out engineers, they're optimizing for a value that isn't part of their secret sauce anymore. I expect innovation, but not surprise. An N'th generation anything just won't have the same zing as it did the first few time…
Imagine the counterfactual: an Apple engineering blog that routinely publishes in depth articles describing the awesome challenges that their engineering teams are overcoming in an org as vertically integrated as Apple. That would make me more hype about their products than anything.
Re: How Apple overcame its culture of secrecy to create AirPods Pro
#10> Secrecy is a value it held dear, to preserve the “surprise and delight” for customers. I think the last time I felt this way about an Apple Event was the launch of the iPad. Not only are they burning out engineers, they're optimizing for a value that isn't part of their secret sauce anymore. I expect innovation, but not surprise. An N'th generation anything just won't have the same zing as it did the first few time…
Exactly
Most of the stuff is "officially leaked* to some places before the new releases anyway
When was the last time people were surprised by what they saw? I think it was on the iphone unveiling.