Japan: We're losing to Apple, and here's why

I read this article and it was interesting. Sony can still make some beautifully designed products and even beat Apple in certain ways, the Vaio X had similar capabilities to the MacBook Air and still much lighter and well-designed. However, the greater issue is not the "design by committee" problem but the fact that the entire country is simply lost and headless. It's not only business but politics and society in general.

The reason why companies like Apple, Facebook, and Google inspire is because they do things with conviction. They are executing on vision. They don't let internal processes become ritualized. Key executives don't stick around long when the fire goes out in their soul, they move on. In Japan, nobody knows what they want to do. Japanese manufacturers feel the heat from Apple AND Samsung, they're scared of China's growing clout yet they can't figure out what they want to do.

They can't race to the bottom with an aging population with an acquired taste for high median salaries. They've lost the drive and intellectual fortitude to innovate in all but very limited areas. They don't want to relinquish the "made in Japan" brand, even though the Chinese have shown that with the right management in place, they can make products better and cheaper.

I don't know where this paralysis comes from. Maybe the Japanese think all their woes stem from some economic missteps from the bubble era and once these are righted they can happily resume their old formula for success. Maybe over two decades of stagnation and slow decline lead to a death by a thousand cuts along with the false security of high savings.

For whatever reason, Japan is simply ill-prepared to compete on any level in the global economy. Perhaps the greatest Achilles heel for Japanese manufacturers is not so much the core hardware technology but their utter disregard for the software that drives so many electronics. If you go to any electronics store in Japan you'd be amazed by the utterly useless features manufacturers try to differentiate themselves with (this camera can take pictures in the dark while shaken vigorously, this one makes your face look pretty, etc.).

When the iPhone came out I was one of the skeptics who thought the lack of things like TV reception, RFID cards (used for train passes), the lack of emoji (back then), or the ability to render ketai/mobile web sites wouldn't go down well with customers. However, in the greater scheme of things it didn't matter. Now all the feature phone manufacturers are scuttling decades worth of in-house code to work on Android.

Great point. Consumers are also heavily biased towards what they already know or see in similar devices - "oh, if it had a removable battery, I need that" or "I need it to vibrate when I type on it," and so on. They might all be valid desires by the consumer, but it doesn't mean it has to be there. Establishing the correct prioritization of features is the principle goal of these product development teams, and Apple seems to be winning there.

Some of the best graduates from Tokyo University wind up at Nintendo. It was considered one of the best places to get a job.

Nintendo is not a company I would want to emulate. It is getting squeezed by Sony and Microsoft, and even its innovations in terms of casual gaming seem to be on the verge of going away. I consider it a colossal waste, but I guess YMMV.

Disclaimer: I thought the same when the DS came out. I was very very wrong.

> I'm getting sick of these Japanese who love nothing more than to put their country down.

Sony and many other Japanese companies once pioneered new products - and Sony was the ideal that Steve Jobs said he aimed for. In fact, it's pro-Japanese. Just not its present state.

Christensen (innovator's dilemma guy) thinks that present-day Japan suffers from large companies: the disruptions that are tomorrow's riches start out small and unpredictable. Small is simply not interesting to a big company; unpredictable even less so. In post-war Japan, companies were small: excited about small opportunities; and having little to lose, unafraid of risk. (In contrast, he says, Silicon Valley incumbents often populate their usurpers, such as Fairchild to Intel, when frustrated workers want to exploit something uninteresting to management. This doesn't happen in Japan.)

The enigma here is Apple. The largest company in the world, yet acts like a startup in terms of risky new products in unproven new markets that start out small:

launching a product without consumer research is risky.

Apple doesn't really market themselves as a luxury brand. Compare a Mac ad to a Lexus ad, for example.

What you're describing isn't luxury. Having a product where "functionality is clear and straightforward" isn't luxury, and it isn't art. It's good engineering.