There is a huge pile of money for Lego if they can execute.
* Metaverse concept with Epic.
* AR applications
* Movies
* Next generation Mindstorms
Lego to expand online ambitions by tripling total of software engineers
41–50 of 55 posts
Re: Lego to expand online ambitions by tripling total of software engineers
#42Heard from a friend they’ve had trouble recruiting, as they pay well below market rate. Anyone know of any updates on that front?
anecdotally, I was approached for a lead role with Lego pre-pandemic. Very high expectations for role/responsibilities and technical prowess. Very low remuneration on offer. And that was before rates and salaries shot through the roof post-pandemic. Unless that's changed, and given the seeming lack of remote roles, I will be shocked if they meet this goal without most all new hires being junior outsourced/offshore re…
Lack of remote roles will definitely be a problem for them.
They WANT people in the office. They just opened up nla new Copenhagen office and opened up their corporate headquarters in Billund. They are also the largest real-estate holder (or, their owners Kirkbi is) in Billund - They pretty much own the entire city.
Re: Lego to expand online ambitions by tripling total of software engineers
#43As someone who’s worked at the LEGO Group, I find this terribly exciting to follow. These positions will most likely (I’m not employed there anymore so this is just a guess) be for their new Copenhagen office, London office or Shanghai. They also just recently opened up their new corporate headquarters in Billund and will be looking to put people there. Tech talent is hard to come by in Denmark in general these days,…
If anyone does move to Denmark as a SW engineer, make sure to look into the 27% scheme which will half your income tax. Once you've lived in Denmark you become ineligible.
Re: Lego to expand online ambitions by tripling total of software engineers
#44You can very easily see who in the comments has worked for The LEGO Group: They’ll write “LEGO” or “The LEGO Group” rather than Lego.
The Brand Protection department hold an enormous amount of political power internally - they rival, if not outright eclipse, Legal…
Re: Lego to expand online ambitions by tripling total of software engineers
#45Some absolute numbers for context. That's a scale I didn't expect. > Based in the remote Jutland town of Billund, Lego last month officially opened its digital hub in Copenhagen, adding to existing software centres in London and Shanghai. The group aims to employ 1,800 software workers by the end of 2023, triple the number it had at the start of last year, with about 400 of them based in Copenhagen.
Unrelated to your post - but, Billund is not remote. It's part of the socalled triangle area, one of the main geographical clusters of industry and transportation in Denmark. https://en.wikipedia.org/wiki/Triangle_Region_(Denmark)
To quote the Wikipedia article, "[regions] which together have 421,480 inhabitants".
Billund airport does have a fantastic aeroclub with fast and well maintained aircraft though. Can be in Paris within 4h.
Re: Lego to expand online ambitions by tripling total of software engineers
#46There is a huge pile of money for Lego if they can execute. * Metaverse concept with Epic. * AR applications * Movies * Next generation Mindstorms
Yaaaaaaawn.
Re: Lego to expand online ambitions by tripling total of software engineers
#47Earlier quoted context omitted.
Unrelated to your post - but, Billund is not remote. It's part of the socalled triangle area, one of the main geographical clusters of industry and transportation in Denmark. https://en.wikipedia.org/wiki/Triangle_Region_(Denmark)
To quote the Wikipedia article, "[regions] which together have 421,480 inhabitants". Billund airport does have a fantastic aeroclub with fast and well maintained aircraft though. Can be in Paris within 4h.
> Can be in Paris within 4h.
That doesn't seem very impressive, taking into consideration a flight from Stockholm Madrid takes ~4 hours, and that seems to be about double the distance as Denmark France.
Re: Lego to expand online ambitions by tripling total of software engineers
#48As someone who’s worked at the LEGO Group, I find this terribly exciting to follow. These positions will most likely (I’m not employed there anymore so this is just a guess) be for their new Copenhagen office, London office or Shanghai. They also just recently opened up their new corporate headquarters in Billund and will be looking to put people there. Tech talent is hard to come by in Denmark in general these days,…
As someone who has recently left LEGO’s tech department, most of this is true.
Despite efforts to revamp Billund, it’s still very much in the countryside and in the middle of nowhere with next to nothing to do.
Their tech implementation is dismal from end to end. And it’s pervasive throughout the company. So improving anything takes years and hundreds of meetings.
Rates are fine but you could make much much more elsewhere. I got a 45% bump in my current job after laughable annual adjustments (+0.56% in 2021). Generous bonus scheme yes but no RSUs, no ESPP. And bonus is not based on personal performance at all.
Cost of living is very high and taxes are insane on both income and capital gains.
Software engineers in my department were ok but none were exceptional. Leadership is laughably bad.
Low churn is real but not in software. A lot of the workforce are old on average. Lack of young people. Good benefits and low workload but detrimental to career progression, to your hunger to achieve and to your social life.
Overall, I do not recommend unless you are offered a high salary in one of the main hubs.
Re: Lego to expand online ambitions by tripling total of software engineers
#49Isn't online lego just minecraft? My experience of lego in the real world, is just minecraft in the digital world. I'm not really sure what their edge is going to be here.
No, they have a whole STEAM education system, and it's absolutely amazing - except that it doesn't run on Linux, of course. Would be awesome if they would consider working on that...
but my kid loves this regardless. It's intro to programming but with Lego :D
https://education.lego.com/en-us/
Re: Lego to expand online ambitions by tripling total of software engineers
#50Instead of making more software, they should spend money on making more factories to make their legos more affordable (Lego Millenium Falcon I'm looking at you)
There is no necessary link between cost and price (when price > cost) without competition. You should be looking for someone to compete with Lego to apply downward pricing pressure.
There are some serious Lego competitors out there (check out r/lepin to learn about them).