Isn't online lego just minecraft? My experience of lego in the real world, is just minecraft in the digital world. I'm not really sure what their edge is going to be here.
Perhaps lego=minecraft+merchandise?
Lego to expand online ambitions by tripling total of software engineers
21–30 of 55 posts
Re: Lego to expand online ambitions by tripling total of software engineers
#22Instead of making more software, they should spend money on making more factories to make their legos more affordable (Lego Millenium Falcon I'm looking at you)
Would creating more factories, while having the same amount of focus on quality and quality assurance, actually lower the costs significantly? Seems like the added work and costs of creating new factories would have to be priced in into the new production for a while, so costs would still remain the same for a while.
Re: Lego to expand online ambitions by tripling total of software engineers
#23Why does every company need to try to take over the world? They make toy bricks, they actually make the freaking best toy bricks ever… Just stick to that! I know I might be exceedingly idealistic, and as soon as MBAs and consultants take over a company things need to change, but have strong feelings towards LEGO and I am fine being idealistic here!
World would be a better place if companies didn't turn into profit machines but instead tried to make affordable products for everyone. And perhaps open up their expertise for other companies.
Re: Lego to expand online ambitions by tripling total of software engineers
#24Why does every company need to try to take over the world? They make toy bricks, they actually make the freaking best toy bricks ever… Just stick to that! I know I might be exceedingly idealistic, and as soon as MBAs and consultants take over a company things need to change, but have strong feelings towards LEGO and I am fine being idealistic here!
When do you suggest companies to stop "innovating" to find new excellent products they can offer?
If Lego was to just continue doing what they initially did, they would still be doing houses and furniture as it was a carpentry shop initially.
If they would stop after their first "hit product" (The Lego plastic bricks), then we probably wouldn't have either Legoland nor Lego Tecnic, as just two examples. Some Lego video games have been excellent as well, and I wouldn't want to miss out on more in the future.
If they were to stop developing new ideas now, who knows what we're missing out on from the future?
As many companies have proven before, it's not impossible to remain competitive in their current market (plastic bricks), and still be able to create new cool stuff.
So I hope you're wrong, mostly for my own sake, because I still love the Lego bricks, and hope they remain the same, while I also look forward to what they can bring out in the future.
Re: Lego to expand online ambitions by tripling total of software engineers
#25Why does every company need to try to take over the world? They make toy bricks, they actually make the freaking best toy bricks ever… Just stick to that! I know I might be exceedingly idealistic, and as soon as MBAs and consultants take over a company things need to change, but have strong feelings towards LEGO and I am fine being idealistic here!
They can all smell all the cash left on the table from secondary revenue streams. Not saying they're doing this but potentially they could do: (1) the toy, (2) the app and cloud subscription for it, (3) spying, tracking and selling the user data, (4) ongoing subscription to automatically buy more of (1).
Some companies are going for all four! Eg https://www.usa.philips.com/c-e/pe/sonicare-subscription/hom...
Re: Lego to expand online ambitions by tripling total of software engineers
#26As someone who has purchased the Lego Mario sets for my son, I hope this investment also leads to improvements in their app (specifically for Android).
It's nifty to be able to rotate the model as you're building it, and the effects coming from the figures as they move about the various bricks in real-life, but the app performance is very hit or miss.
I was pleasantly surprised to discover that all the instructions were available as PDFs.
Re: Lego to expand online ambitions by tripling total of software engineers
#27Instead of making more software, they should spend money on making more factories to make their legos more affordable (Lego Millenium Falcon I'm looking at you)
Has it ever been stated that Lego prices were induced by production cost ?
Also, if they were to build cheaper parts from more factories, would they lower their margins when a significant population is already paying the higher price ?
In comparison, their software if really bad and needs a lot more efforts whatever price they sell their sets.
Re: Lego to expand online ambitions by tripling total of software engineers
#28Instead of making more software, they should spend money on making more factories to make their legos more affordable (Lego Millenium Falcon I'm looking at you)
There is no necessary link between cost and price (when price > cost) without competition. You should be looking for someone to compete with Lego to apply downward pricing pressure.
Re: Lego to expand online ambitions by tripling total of software engineers
#29As someone who has purchased the Lego Mario sets for my son, I hope this investment also leads to improvements in their app (specifically for Android). It's nifty to be able to rotate the model as you're building it, and the effects coming from the figures as they move about the various bricks in real-life, but the app performance is very hit or miss. I was pleasantly surprised to discover that all the instructions w…
I would be more worried that support will end in few years - no updates and apps removed from play store.
Re: Lego to expand online ambitions by tripling total of software engineers
#30Heard from a friend they’ve had trouble recruiting, as they pay well below market rate. Anyone know of any updates on that front?
I can only speak from my experience of The LEGO Group in London, but we've been hiring quite aggressively and successfully since I joined a year ago and paying on or just above market rate AFAIK (for London at least)