Live data from Hacker News

4chan's Chris Poole: Facebook & Google Are Doing It Wrong

readwriteweb.com

91–100 of 157 posts

Re: 4chan's Chris Poole: Facebook & Google Are Doing It Wrong

#91
post #4

Earlier quoted context omitted.

ShawnJG posted this, I liked it. It's dead for some reason... ShawnJG 1 minute ago | link [dead] I agree completely. It does seem really obvious now. But anyone who's had a pre-Google/Facebook online life remembers that you had different handles for diff sites. My aol name was not the same as my underground name, wasn't the same as my regular email name. At first what seemed like a good idea, "mirroring" yourself onl…

I have always to have three areas of identity online. I've had my professional persona, which I try to associate with my work and professional interests. I have a different identity that I present to my friends, which is a lot goofier, complains about work and plays a lot of video games. Then I have my third layer of handles which I use to identify with others in games or specific mediums such as discussion boards. I…

Why? I am not for real name policies, but would still like the problems be fixed if possible.

Re: 4chan's Chris Poole: Facebook & Google Are Doing It Wrong

#93

I'll never understand why people are so afraid of having their information sold by Facebook in order to better target ads to them. Do you like seeing shitty ads that don't matter to you? I don't.

I understand it from the standpoint of privacy for privacy's sake, but beyond that I don't get it.

Re: 4chan's Chris Poole: Facebook & Google Are Doing It Wrong

#95
post #76

The problem with the multiple-vs-unique-ID debate is that people tend to ignore what these systems are really built for: data mining, behavioural analysis, targeted advertising etc. Users will agree with moot that separate identities are better and safer, but this is not how the real FB/Google customers see it; advertisers and marketeers want to know that user-A is an engineer AND loves cooking AND has a pet AND goes…

I'm not sure why Google would care to know those things. The most profitable form of advertising is a direct search. "Bears tickets" is advertising gold. Joe liking the Bears on Facebook is not on the same level. Google might get incremental value on having the additional data but I don't think it's worth the reputation hit.

There's a whole spectrum of user data with varying value to advertisers. Google already rocked search big time and now they're on to the rest of the online advertising budget.

Ad networks (like me!) use demographic, psychographic, and behavioral data to target most display ad campaigns. I have run campaigns specifically sold as "market to Nigerian immigrants living in America" or "moms 25-35 interested in beauty products." And even when not specifically targeting those audiences, one can often find surprising performance pockets from these audience intersections- good for my performance and useful info to bubble back up to the advertiser.

And... guess who's the current biggest display ad platform?

yup: http://www.google.com/doubleclick/

Re: 4chan's Chris Poole: Facebook & Google Are Doing It Wrong

#96

Identity is prismatic, but the faces of that prism aren't disjointed. They're all part of the same whole and for this reason I'm not sure his metaphor works with his point about how we present ourselves differently in different contexts. I've always used my real name on everything I do since I got in trouble in high school for being part of a group prank under a pseudonym. My father told me that unless I want what I…

The problem is more about contexts. There are some things which exist on social networks that you may not want to be shared. If you cannot separate the contexts in your life then this may cause serious problems.

Think about your job. Depending on your workplace, it could be a huge disadvantage to get found out as a geek. You could get overlooked for promotion because you "play with toys" or "spend a lot of time playing World of Warcraft". Being a geek probably doesn't affect your performance in the workplace but it could get you shunned by people with prejudices against that sort of thing. That's an innocent example, there are far more complex and difficult examples which you are ignoring. What about if you are gay but you want to keep it secret from your family or you are living in a country where it is dangerous to be openly homosexual. I could go on listing traits, vices and attributes that could cause people problems.

Saying that someone simply "shouldn't do it" dismisses the fact that some things people wish to keep secret are part of their true identity. Someone shouldn't be forced to hide their true identity but it is an unfortunate reality that in many cases you must in order to protect your career, your family and even yourself.

Re: 4chan's Chris Poole: Facebook & Google Are Doing It Wrong

#97
post #60
post #57

Earlier quoted context omitted.

You're thinking of facebook.

You're thinking "successful due to its remarkably high level of cooperation with", rather than "wholly operated by." Insert Twitter, Google responses below.

It's baffling that I'm being downvoted so much. Apparently most hackernews users are devoted fans of 4chan who use that site to get their child pornography fix.
Post reply on HN