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Ask HN: Have TV ads changed?

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Re: Ask HN: Have TV ads changed?

#41
post #30

I haven't watched US TV since the last World Cup, but... Could it be that they are using the same style of stock footage? Dissolve - Authentically Yours https://m.youtube.com/watch?v=GcjPKdsapTM Dissolve - Generic Millennial Add https://m.youtube.com/watch?v=KG_i7oWzTyU

I find funny how "millennials" are a way of describing people in their early 20s when millennials have between 27 to 41 years old. It doesn't stop to surprise me how older generations misuse that word.

When you consider that it’s 40 year olds disavowing their inclusion as millennials, it becomes pretty clear that they really are an entire generation apart. People who “should have been in generation X” do not want to be lumped in with the social media addicts that comprise younger adults today.

Re: Ask HN: Have TV ads changed?

#42
I remember how TV ads were in Japan back in 2015, they pretty much remind me of tiktok today. Very quick, jumpy transitions and over the top acting compared to stuff in the west. Seemed also pretty common in South Korea at the time.

Vivid, more contrasting colors also made their way in line with today's flat design interfaces in consumer apps, but that seems common everywhere and I guess it was in reaction to the overuse of the hipster faux-vintage aesthetic.

It seems also that some companies have taken cues from the fashion world, seeing the way tv ads storylines are executed now.

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