21–30 of 42 posts
a lot of children in a structured household get brief doses of unguided tiktok and social media due to parental controls, and the things they do see they want more of it
it kind of filters for those kinds of families, which typically have other forms of stability to accomplish structure, which means money.
Earlier quoted context omitted.
Why do you think Coca-Cola dominates culture vs. your local store brand?
is the point you're trying to make, that they need to run more ads than everybody else in order to dominate?
The coca cola Christmas ad is well known I would say.
Brands can disappear much quicker than people think. Remember Nokia or blackberry
Blackberry was the thing for business people.
Earlier quoted context omitted.
Why do you think Coca-Cola dominates culture vs. your local store brand?
is the point you're trying to make, that they need to run more ads than everybody else in order to dominate?
That's WHY you've never seen it rust.
Earlier quoted context omitted.
So why are you watching them?Research?
sir, if i'm watching ads, than this is accidental either way why are you so concerned?
It's quite interesting whenever we are at my parents place, watching ads is quite interesting experience.
Very odd and annoying.
As to whether this is an effective strategy, it’s hard to say without knowing the specifics of the ad and the business, but as a rule for an ad to be effective it needs to be noticed and you need to connect it with the brand, so if it’s not accomplishing that it probably isn’t delivering on its intention (though it’s also possible that you’re not the target and if you were it would deliver). FWIW, I pretty strongly suspect that there’s too much sameness in the aesthetics and that’s hurting effectiveness. https://whyisthisinteresting.substack.com/p/why-is-this-inte...
A few books if you want more on commercials and mass advertising: - https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/151... - https://www.amazon.com/Anatomy-Humbug-Think-Differently-Adve... - https://www.amazon.com/Seducing-Subconscious-Psychology-Emot...
I say "often" because it seems like the Cooking Channel has a very small ad business, as this ad plays constantly in between ads for Discovery+.
>every other ad is what i would describe as "dancing happy diverse young people in colourful clothes" [...] , but with TV ads it isn't even clear what the product they are advertising That type of advertising using "abstract visuals" has been going on for decades. It's basically what some call "aspirational lifestyle" type of advertising. I wrote some previous comments about that particular type of aspirational commu…
Budweiser hasn't changed in ages. You aren't going to buy one on the basis of just seeing a picture, but you might if you saw an image of friends around a campfire that happens to feature Budweiser.
That's because the next time you find yourself at the store needing to choose a drink, looking at aisle shelves may not help you make a decision. The campfire image however may appear in your mind when you see the Bud logo. And that image might determine whether you buy or not.
I haven't watched US TV since the last World Cup, but... Could it be that they are using the same style of stock footage? Dissolve - Authentically Yours https://m.youtube.com/watch?v=GcjPKdsapTM Dissolve - Generic Millennial Add https://m.youtube.com/watch?v=KG_i7oWzTyU