In India, they are creepier than ever
https://rootprivileges.net/2022/03/31/tv-ads-are-becoming-cr...
Ask HN: Have TV ads changed?
11–20 of 42 posts
Re: Ask HN: Have TV ads changed?
#12Re: Ask HN: Have TV ads changed?
#13I haven't watched US TV since the last World Cup, but...
Could it be that they are using the same style of stock footage?
Dissolve - Authentically Yours
https://m.youtube.com/watch?v=GcjPKdsapTM
Dissolve - Generic Millennial Add
Re: Ask HN: Have TV ads changed?
#14I haven't watched US TV since the last World Cup, but... Could it be that they are using the same style of stock footage? Dissolve - Authentically Yours https://m.youtube.com/watch?v=GcjPKdsapTM Dissolve - Generic Millennial Add https://m.youtube.com/watch?v=KG_i7oWzTyU
wow, thanks for the links!
"This Is a Generic Millennial Ad" totally hits the spot!
Re: Ask HN: Have TV ads changed?
#15The short answer is that some algorithm somewhere thinks that you’ll respond to ads produced in that style. Since most ad placement is profiled and personalized now, we’re all likely to see a different pattern of ads. That doesn’t just mean seeing different products advertised, but different styles used in those advertisements. And failing useful profiles, the ads will reflect the expected demographic of what content…
TV is watched by many audiences, but teenagers aren't it so, why put an ad designed for teenagers on a platform that teenagers don't consume? > Personally, I only very rarely see the style of ads you’re talking about. i have very different experience in Germany take Bauhaus for example, they straight up show TikTok videos on TV https://www.youtube.com/watch?v=4nV1OPEFUCk
> TV is watched by many audiences, but teenagers aren't it
> so, why put an ad designed for teenagers on a platform that teenagers don't consume?
Have you considered that your assumptions are flawed?
- Maybe enough “teenagers” see TV for these fairly low-production-cost ads to pay off.
- Maybe these videos appeal to older demographics that want to feel more connected with youth culture
- Maybe TikTok appeals to a broad demographic itself, and isn’t strictly “for teenagers”
- Maybe it’s an experiment that’ll take a couple years to play out
- Maybe advertising isn’t maximally efficient
etc
If you’re this confused about why something widespread is happening, a good place to look first are your own assumptions
Re: Ask HN: Have TV ads changed?
#16Re: Ask HN: Have TV ads changed?
#17Earlier quoted context omitted.
TV is watched by many audiences, but teenagers aren't it so, why put an ad designed for teenagers on a platform that teenagers don't consume? > Personally, I only very rarely see the style of ads you’re talking about. i have very different experience in Germany take Bauhaus for example, they straight up show TikTok videos on TV https://www.youtube.com/watch?v=4nV1OPEFUCk
> TV is watched by many audiences, but teenagers aren't it > so, why put an ad designed for teenagers on a platform that teenagers don't consume? Have you considered that your assumptions are flawed? - Maybe enough “teenagers” see TV for these fairly low-production-cost ads to pay off. - Maybe these videos appeal to older demographics that want to feel more connected with youth culture - Maybe TikTok appeals to a bro…
thanks for the write-up!
i'm not in the media advertising business, so i'm glad you opened my eyes on these aspects too
personally, i'd like to believe the reason we have these weird ads is that companies want to show they are "trendy" but they ridiculously, in a way desperately over-express it
"See: we're all cool, diverse, dancing, happy. Why aren't you buying our products?"
Re: Ask HN: Have TV ads changed?
#18> '...it isn't even clear what the product they are advertising' Not noticed the TikTok influence so much in the UK yet but this satement certainly rings true. I think advertisers, like the media, are suffering a severe disconnect from the people they are broadcasting to. Over here a common theme is portraying the average family as mixed race despite the fact that the vast majority of UK families are not mixed race a…
yeah, Google even went one step further: https://www.youtube.com/watch?v=VxERxFXPw3M on thing i cannot understand though is why do they need to constantly keep the ads running if you're Coca-Cola, mostly everybody in the world already knows what you're offering why spend millions on ads?
Why do you think Coca-Cola dominates culture vs. your local store brand?
Re: Ask HN: Have TV ads changed?
#19Earlier quoted context omitted.
yeah, Google even went one step further: https://www.youtube.com/watch?v=VxERxFXPw3M on thing i cannot understand though is why do they need to constantly keep the ads running if you're Coca-Cola, mostly everybody in the world already knows what you're offering why spend millions on ads?
Why do you think Coca-Cola dominates culture vs. your local store brand?
is the point you're trying to make, that they need to run more ads than everybody else in order to dominate?
Re: Ask HN: Have TV ads changed?
#20>every other ad is what i would describe as "dancing happy diverse young people in colourful clothes" [...] , but with TV ads it isn't even clear what the product they are advertising
That type of advertising using "abstract visuals" has been going on for decades. It's basically what some call "aspirational lifestyle" type of advertising.
I wrote some previous comments about that particular type of aspirational communication style that deliberately avoids mentioning concrete details: