Earlier quoted context omitted.
Yes, DaVinci is ridiculously cheap, because the software is not how they earn their money, it's via their hardware. If you scroll all the way down to the bottom of the submission page, you'll notice a bunch of hardware for controlling DaVinci and its modules. It ranges from $400 to $50,00 and they have even more expensive hardware as well. This is where they get most of their profits from, and where the larger compan…
Which feels like such a rare business model in this year 2022. Everybody wants to lock you into lucrative recurring software subscription, even for software that should be one and done.
Everybody except Grant Petty. I've definitely heard stories about an expletive-filled rant when Adobe discontinued their "buy once, own forever" products.
Both him and Doug (the other main co-founder) genuinely care more about making good-quality, affordable products than being worth an extra few hundred million.