What I find quite interesting amongst my colleagues is that they are deeply invested/locked into either the Google ecosystem or the Apple ecosystem. I know zero people who have recent experience of using both iOS and Android - they’re either in one camp or the other, and have only superficial knowledge of what it’s like to use the other. It feels like two parallel universes running side by side, just out of reach of…
However, as with computers (or really anything), there exists a sizeable group which don't use their devices well and instead have a superficial grasp of their platform, for these people switching is relatively straightforward since they rely very little on the interconnecting magic that makes the various apps and services work well together and instead mostly use the basic functionality of each app, which is relatively identical.