131–140 of 187 posts
Lots of people showing their age in this thread. The discussion is essentially "I and my social group don't use Snapchat therefore their numbers are fake". If you go talk to people under 25 you will see a very different picture. Snapchat and TikTok are dominating the social media landscape.
Big difference between this audience and how I (an old) experience the internet.
Up to Facebook (including IG):
- share things on the internet
After Facebook:
- do things _on_ the internet, in real or near-real time
- do things _for_ the internet
I’m not personally drawn to the post-Facebook experience but I see it as a rather natural progression. The novelty will probably wear off fast, but they keep making teenagers and there are probably few other places your old friends are bound to be.
I don't mean this to be mean, but do people really believe these active user counts at face value? I personally see these numbers and assume half are bots or controlled marketing accounts to boost viewers or spam comments. Just going off personal experience using these sort of apps.
the growth is about in line with independent surveys https://www.pewresearch.org/internet/2021/04/07/social-media...
A lot of people on this thread are saying that people are doubting Snapchat’s numbers because they are old. And that’s definitely part of it.
But, it’s also all the other metrics that don’t add up. The extremely low revenue per user, for example. Even lower than Twitter, for example, which has very high global penetration (therefore most of their users are from places with much lower costs of living than the US and therefore don’t generate as much as revenue), and has users spread across lower value platforms like the web, as opposed to Snapchat’s app only interface.
On a personal level, I know someone whose business placed a bunch of ads in different social media (clothing primarily aimed at college aged women, but with a customer base that ranges from teens to late 20s) and had remarkably low engagement on Snapchat.
And all of this is despite Apple signal boosting Snapchat for several events in a row now.
Lots of people showing their age in this thread. The discussion is essentially "I and my social group don't use Snapchat therefore their numbers are fake". If you go talk to people under 25 you will see a very different picture. Snapchat and TikTok are dominating the social media landscape.
TikTok, though, seems to be popular.
Earlier quoted context omitted.
It's not as straightforward a comparison. Instagram is still worth 3-5x more than Snapchat today. It's not obvious that they would have seen the same growth had they stayed independent.
It seems pretty straightforward to me from the perspective of the founder. Would you rather: A) Be worth $6.6bn and have control of your company, with people generally crediting the company's success with your leadership or B) Be worth $1.6bn and have your (former) company be a division of Zuck's empire that's technically worth 3-5x more to shareholders, but (as you just demonstrated) people generally say that it wou…
Serious question, who actually uses Snapchat? I haven't heard it mentioned anywhere in at least six months.
My survey of 1 teenager, my 15 year old daughter, reveals that it is the preferred messaging platform for her friends and others at her school. Due to one of her activities she travels regularly along the east coast and a few times a year to other locations across the US. When she makes friends during the trips the preferred means to stay in touch from both parties is SnapChat. So I tend to believe the numbers being…
It’s funny how it’s always the young at the forefront of new tech and rapidly disappear as soon as their parents start getting on the platform. I kinda get this; I used to be on Facebook a lot, then my parents got on there, then all their age group, and that’s when both the experience started sucking (ads love older people with money) and the interactions started sucking (more weird/angry political nonsense/conspirac…
Not really.
The best parts of Twitter are amongst professional circles where people use their real names and can provide unique insight into topics that you would never get anywhere else. For example all of the open source intelligence with Ukraine or learning about the intricacies of Brexit from actual trade negotiators.
Whereas if you look at Reddit right now it is inundated with posts about the Depp/Heard case. And there is a visceral hatred towards Heard which is being driven by socially awkward, young men who are self-radicalising. It's really scary to watch.
Earlier quoted context omitted.
I haven't paid attention to Snapchat at all because my assumption was that the OnlyFans type ecosystem made up the majority of the platform's content.
I assume half of Reddit is only fans type content too.
You can't monetise content so all people do is promote their OnlyFans pages.
And Reddit has a lot of content that is city/region specific that most people would never see.
Earlier quoted context omitted.
What I don't get is why Snap never tried to build a good product around that and give creators (uhmm) a good way to monetize their profiles. This seems like such an obvious thing to do to me. Why would you give up on that usage and allow it to move to OnlyFans and other platforms if you already have it? And even more, penalize your audience for such practice. And same question to Instagram team (I left the company a…
Probably because being open about allowing adult content will risk advertisers on the rest of the platform and the loss of those advertisers might outweigh the revenue from OnlyFans type profiles.