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The bottom is dropping out of Netflix

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Re: The bottom is dropping out of Netflix

#881

Post by dijit27 »

SturgeonsLaw wrote: post #847
AndrewUnmuted wrote: post #829

Earlier quoted context omitted.

This seems like a way of sugar-coating the actual content strategy Netflix deploys, which has much more to do with product placement than it does content production. Their strategy is to align their content productions with the brands that best correlate with their subscriber base. In so doing, they can create lucrative deals with brands where their products are intricately woven into the stories/narratives of the sh…

I hope those advertisers feel like they got their money's worth, because I can't remember a single brand from Stranger Things

I feel like if you were able to remember those product placements that would be a failure for the advertisers.

The best product placements are the ones that go unnoticed.

Re: The bottom is dropping out of Netflix

#882

Post by squeaky-clean »

MuffinFlavored wrote: post #879
zmmmmm wrote: post #775

All the handwringing over Netflix subscriber loss seems to be overlooking the fact that they raised their prices - significantly. Of course they could lose subscribers from doing that. But 200k subscribers out of 150 million? Combined with the end of the pandemic and sky high inflation meaning many people have less opportunity to watch and less money to spend. The fact they raised their prices something like 20% and…

> raised their prices - significantly https://help.netflix.com/en/node/24926 $9.99, $15.49, and $19.99/mo What did their prices used to be?

$8.99, $13.99, $17.99 since the last increase. But in 2018 the prices were $7.99, $8.99, $11.99. It's definitely gone up significantly in just a few years.

Re: The bottom is dropping out of Netflix

#883

Post by vmception »

buildbot wrote: post #871
Natsu wrote: post #864

Earlier quoted context omitted.

All this makes me realize that we have Netflix and haven't really watched or enjoyed it since, I think, the Expanse. I guess we watched the Squid Game, too, but I thought that was terrible. Like a low grade ripoff of an old (and much more intelligent) manga called The Liar Game.

The expanse was sci-fi then Prime Video though?

When it was on scifi the funding was done by splitting syndication rights with scifi, amazon and netflix

Scifi dropped out because they didn’t think enough people watched it, their inferior cable model has no way of collecting data on what actual humans do, and when they would do it especially by being limited in airings things at a set time

This effectively cancelled the show since it didn’t have funding

And then amazon/jeff bezos picked it up completely after a major fan campaign

Re: The bottom is dropping out of Netflix

#884

Post by magicalhippo »

andrekandre wrote: post #796
xedrac wrote: post #361

Earlier quoted context omitted.

That doesn't work so well if you're trying to push a social agenda to people who aren't interested in LGBTQ+ or racial "wokeness". Imagine someone searching for all content that doesn't include some form of LGBTQ+. There wouldn't be much of a catalog to watch.

> Imagine someone searching for all content that doesn't include some form of LGBTQ+ whats the reason for that?

To me most of the new shows that has LGBTQ+ content, the LGBTQ+ stuff feels incredibly forced to the point of detracting from the story.

I can't help but feel they're just trying to tick a marketing checkbox as I watch it.

I have no problem with well written normal characters, either straight or LGBTQ+. Nor a bunch of LGBTQ+ characters dialed to 11 if that's a plot point.

Re: The bottom is dropping out of Netflix

#885

Post by jbverschoor »

Godel_unicode wrote: post #811
jbverschoor wrote: post #688

Earlier quoted context omitted.

The problem with pay per item is that they try to stretch and tretch the amount of items/movies/episodes you watch. Netflix overdid it with making everything a serie. It's super annoying, and I simply don' have the energie to start another serie simply because Netflix's analytics say that it's better for engagement that you have use the serie format instead of a simple movie. It has very little to do with the actual…

Totally disagree, all of my favorite shows would have made terrible movies. Breaking Bad is just barely long enough as it is, trying to compress that down into even a long movie would have destroyed the story.

Yes, but that’s not a Netflix original, and one of the older series

Re: The bottom is dropping out of Netflix

#886

Post by vmception »

FridgeSeal wrote: post #869
loceng wrote: post #857

Earlier quoted context omitted.

This 200k subscribers number is missing the elephant in the room. They expected 2.5 million new subscribers. They didn't get those 2.5 million new subscribers and actually lost 200k, so they're technically -2.7 million subscribers. This may have also triggered an exodus of subscribers too, even if Netflix doesn't do anything additionally stupid to turnoff consumers.

I know it’s commonly used logic, because announcements and expectations and whatnot, but I find the logic of: > They didn't get those 2.5 million new subscribers and actually lost 200k, so they're technically -2.7 million subscribers To be extremely questionable, if not outright incorrect. They didn’t lose something they didn’t have. 2.5m people didn’t leave, 200k did. Sure, they didn’t reach a target of 2.5m new use…

I think it’s that the logic only matters to shareholders who are willing to pay a premium price for the shares based on trajectory. Mess up the trajectory, mess up the share price.

Re: The bottom is dropping out of Netflix

#887

Post by grkvlt »

martibravo wrote: post #495
danans wrote: post #322

I doubt most of the subscription loss is attributable to reasons that most HN types go on about (the rants about wokeness, not enough scifi, carousel UI, pirating etc...). What's probably going on is after after a few years of pandemic isolation and Netflix binging, the arrival of pandemic triggered inflation, and overall higher employment rates, people just have less interest, time, and money to binge watch longer f…

I have been a Netflix customer for 5+ years, and I've switched services to Disney+ for two reasons: - Netflix with 4K and 4 streaming devices costs 17.99€ here ($19.50), while Disney+ only costs €8.99 with the same features. - Netflix made and continues to make good content, but since major producers have been removing their content from Netflix and into their own services, Netflix here almost survives on old local s…

> Netflix decided to crackdown on password-sharing: my brother moved away some months ago and has been using our Netflix account, and we don't want him to pay Netflix for himself

So you're upset that you are no longer able to freely breach a conract you agreed to, and have to pay for services you consume?

Re: The bottom is dropping out of Netflix

#888

Post by hyperpallium2 »

zmmmmm wrote: post #775

All the handwringing over Netflix subscriber loss seems to be overlooking the fact that they raised their prices - significantly. Of course they could lose subscribers from doing that. But 200k subscribers out of 150 million? Combined with the end of the pandemic and sky high inflation meaning many people have less opportunity to watch and less money to spend. The fact they raised their prices something like 20% and…

Surely stay-at-home covid was a boon to Netflix?

Re: The bottom is dropping out of Netflix

#889

Post by narrator »

One of the most overlooked trends of the 21st century is we have too much entertainment. When I was growing up, when a movie came out, you went and saw it because it wasn't going to be on TV for at least 8 months and then you could get a VHS like years afterward if you were lucky. When it came on TV it was a big deal. Everyone got home in time to watch it. Now entertainment is everywhere. It's in massive and overwhelmingly cheap quantities. The point of diminishing marginal returns has been reached and now quality becomes paramount. Netflix just doesn't have the quality, so they are going to slowly bleed off attention and subscribers because people just don't have the time to watch everything. When Netflix came out, sure it was incredible, watch as much as you want for free, but now that's not as enticing.

Re: The bottom is dropping out of Netflix

#890

Post by Spooky23 »

Silhouette wrote: post #805
stingraycharles wrote: post #789

Earlier quoted context omitted.

> I don't even want to try new shows because of their reputation for cancelling things unceremoniously Ah, so I’m not alone in this! Nowadays, I typically only consider shows that have at least a few seasons, I will never ever try one with just one season. The chances of them killing it off are just too high, and that would ruin it completely for me. I like to binge watch, I can’t enjoy that when they keep killing of…

It's an unfortunate self-fulfilling prophecy of the modern data-driven mindset. Sometimes the very act of collecting and acting on that data materially affects the data itself by creating perverse incentives. The two parent posters are far from alone in my experience. Lots of people are getting turned off by the variable quality and uncertain future of the home-made productions, which means lots of people are holding…

It’s classic modern fuckery where analysts focus on data without understanding the information it contains.

I sold my Netflix a few years ago when they started talking about how they are an attention sink vs an entertainment company.

A/B tests and manipulative apps have a hard time accounting for external competition.

The CEO’s reaction confirmed the cluelessness - pulling some bullshit non-plan about ads out of his ass is like ripping out the IV. If I was on the fence about Netflix, having the company accuse me of being a thief for allowing my family to use it and announcing ads will certainly get me off the fence.

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