Snapchat’s product is booming
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Snapchat’s product is booming
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Re: Snapchat’s product is booming
#2Serious question, who actually uses Snapchat? I haven't heard it mentioned anywhere in at least six months.
Re: Snapchat’s product is booming
#3Serious question, who actually uses Snapchat? I haven't heard it mentioned anywhere in at least six months.
13-24 year olds. Majority of HN users aren't Snapchat users based on polls I've conducted on the past.
Re: Snapchat’s product is booming
#4Evan had this right - tracking as the primary value prop for advertising is a loser's game. Marketing is much more than just ads, and Snapchat has rebuffed going the easy route, honored by market participants, to uphold this principle. They will be an enduring company because of this. How 'big' of a company is up for debate, but honestly not worth the bits to transmit - they are one of the few, if only, doing good business in the social space.
Re: Snapchat’s product is booming
#5Serious question, who actually uses Snapchat? I haven't heard it mentioned anywhere in at least six months.
At least high school- and college-aged people do.
Re: Snapchat’s product is booming
#6Serious question, who actually uses Snapchat? I haven't heard it mentioned anywhere in at least six months.
I had my first intern last summer - she's going to college this fall. She used Snapchat throughout the day to communicate with friends. I asked why-- it's non-public, informal, and low-friction in social terms (easier to ask for snap than a phone number). I got the sense that she was continuously lightly dropping in to various group conversations, while simultaneously talking to close friends, often by simply recording reactions on camera.
I've never used Snap so forgive any ignorance on my part.
Re: Snapchat’s product is booming
#7Serious question, who actually uses Snapchat? I haven't heard it mentioned anywhere in at least six months.
I use it every day as my primary method of talking to non family members. That's been true for at least a year, probably about 3-4 years now.
Texting is not nearly as engaging. So much of communication is visual and tone. Emojis can only go so far
Re: Snapchat’s product is booming
#8Serious question, who actually uses Snapchat? I haven't heard it mentioned anywhere in at least six months.
I am just a bit older than heavy users of snapchat. My year in university somewhat used it. The year after us were heavy daily users.
Re: Snapchat’s product is booming
#9What I've noticed in the past two years... my daughters friends mother had it on her phone, her daughter showed my daughter the app when we were having lunch.
They were trying on 'masks' and various filters. The kids get a real kick out of it, and taking pictures of the adults.
My wife installed it on her phone, and likewise when we have met other families the kids have done the same. It's not used for any messaging element, just purely as a digital novelty for the kids to pass 15 - 20 minutes while we wait for food.
One random occasion led to about 6 families with 7-10 year old kids downloading and using the novelty aspects of the app. I expect the same ripple effect has happened with other children in each of their networks.
Re: Snapchat’s product is booming
#10Serious question, who actually uses Snapchat? I haven't heard it mentioned anywhere in at least six months.
My whole family (parents in their 50s, kids in 20s), we use it for fun and family group chats. When it was new it became the defacto IM standard in the kids' age group and it just stuck. Save for straight SMS, which pre-paid users don't like, it's the least obnoxious of the IMish tools, I think.
Outside of the US I mostly use WhatsApp, I suspect if that (or Signal) was more widely used in the US Snapchat would be less popular.