> Brutalism is a 1950’s architectural trend that was abandoning all decorations, and creating brutally simple buildings made from concrete. They often weren’t even painted to emphasize their brutal nature. So big, brutal blocks of concrete. The word "brut" came from French "Béton brut" which means "raw concrete" — has nothing with how "brutal" we perceive it to be. There's lots of architecture articles covering this…
True, I was thinking about that too. But one aspect of brutalist architecture is "showing how it's made", making infrastructure visible, making structural apparatus visible. And making raw materials visible for what they are, not trying to make them look like something they're not. That's part of it's "rawness" too, as I've always understood it -- it's not just about using concrete. That part does seem to some extent…
My take on this is that designers look at something like a concrete building and thing "big", "ugly", "no-like" and then make something that rejects the current overly-clean, friendly design of most sites. It's not brutalist in the sense it is trying to move to a vision of the future free from deception and nostalgia, it's more dank basement bar and garage band esthetic. Some of those sites look like they could be the covers of 1980 punk or new-wave albums. I could see some of it on a Dickies album cover or promoting some 1982 art-house film about sadistic chipmunks.