Yawn — aggregate global numbers don’t represent every trial Starbucks has done at their stores, and this is based on my discussions with Starbucks finance staff about this phenomena.
But sure, I just made it up because my story (in simplified form) didn’t match the numbers you quickly found about global aggregates.
> They live in fantasy land where they pretend like the goal of a coffee shop is something akin to "serving the community" or "being a third place" when in actuality the point is to sell something for more than it costs to produce.
I think it’s interesting that because you couldn’t verify my personal anecdote on public data, you made extremely negative assumptions about me:
- I’m a liar.
- I don’t know about business from spending a decade in marketing, econ, and finance.
You also seem to not even understand the term “thirdspace” or realize that’s a product cafes, bars, and restaurants sell and from where they gain part of their value by being fun and social. Whoa!
> MBA types get a lot of shit on this forum, but MBA types are good at some things. And those things include running a pretty simple business like a coffee shop. It's pretty simple math, you can set clear targets, estimate demand and balance trade offs like what to have on the menu and how much to charge.
Except that this is untrue and a reflection of your own lack of information — though I agree MBAs get an unfair treatment around here.
However, you’re dead wrong about running a coffee shop being simple maximization or “simple math” — but I hope you keep it up. Small minds like yours causing problems keeps me employed to fix them.