Apple Silicon MacBooks instantly made high end Windows laptops become paperweight. Why buy $1000+ Windows laptops with loud fans and much worse battery life, build quality and trackpad? Desktop PC's are a different story.
You don't have to run macOS. There's full support for Windows and Linux and x86 applications. This is also upgradable. Run out of storage? You can replace the drive! Add more RAM! Choice is good.
Why would I pay ~$930 for this, instead of buying an M1 Air? The comment you're responding to hit the nail on the head - once you've gone fan-less and sleek, it's really hard to go back.
Few vendors, if any, hit the quality feel of Apple's products.