Earlier quoted context omitted.
As we have heard lately how Google has manipulated the Yelp search results and others for their benefit, one has to wonder - since google has aquired some big websites like Zagat, theoretically - if one day they will just start to screw Zagat competitors , what can be actually done about it , i mean how can one prove that google is just attacking you and they just dont like you as their competitor ... its relative -…
It's a fair question, but our quality guidelines have been quite consistent for the last decade or so. Our team takes action without regard to whether a website is an advertiser, partner, or competitor. The long-term loyalty/trust of our users is worth much more than any sort of short-term revenue that a sneaky deal would provide. And Google's culture is such that anyone inside or outside of the company can claim tha…
I hear this line thrown about quite a bit. And while it's true with regular users, it's certainly not true for webmasters or advertisers. Google controls around 67% of all US search share. If an advertiser doesn't play by your rules, they forfeit a significant amount of natural search traffic.
All good for most of your policies but there are some real gray areas. I had a site years ago that got hit with a javascript hack on an obscure page. StopBadware found it within a day or two and suddenly we were blacklisted... virtually all organic traffic disappeared overnight. It took weeks to get the warning lifted and that was only as a result of a significant viral PR campaign (such as this).
Maybe this has been addressed, but there are other areas. Affiliate sites are also penalized quite heavily by Google. It's one thing to take a stand due to the supposed quality of many of these sites (which frankly has little correlation with the presence of affiliate links... most sites suck). It's quite another when Google has a large affiliate advertising practice in house and a significant investment in an affiliate link tracking/cloaking company.
I mention this with all due respect and I hope you take it as constructive criticism. I think the organic side of the house does a great job overall. The paid side is another story IMHO. Part of this is organizational stupidity... I struggle with this every day and I have a much smaller organization.