Here it is 14 years later. The thing about that meeting, that strikes me, is that this is what Apple always was. Steve wasn't bringing a purpose to Apple, he was reminding Apple employees of Apple's purpose. Apple still has that purpose. Every product cycle you see the blogs and the pundits speculating on what Apple will do, and exclaiming what Apple should do. Just today I saw an article along the lines of "now that…
And yet, people think Apple have some sort of unlikely agenda of world domination. Jesus christ. They just want to make the best products possible, what is so hard to understand about that?