I think 'more customization' which is a theme with a lot of these alternatives is a fundamental dead end. I don't know where this persistent myth comes from that people love choice and tinkering, because they clearly don't. There's a huge cost associated with having to make choices, and one feature of successful modern apps is that they're frictionless. That's why TikTok is so successful. There's no login, no user ch…
There's a book I love to send people: https://www.amazon.com/dp/B001REFRZG/ref=dp-kindle-redirect (old school. no kindle. just hardcover. :) ) "Something Really New" How innovation works. First question in the book is: you need to come up with a new idea for a faucet company. Customer research says: Users want lots of variety in their faucets. Everyone then immediately comes up with the same exact ideas: faucets that…
I don't know how to easily fix that though. Simply "crawling the entire internet" is still not a simple problem, let alone doing something more useful with the result than google can. Ahrefs is an interesting business but not what people mean when they say the next google. "Machine learning" but I think google is all over this already (and has been for years).
Google does a bad job at getting user feedback about results while reddit does better so people search reddit, maybe a hybrid is an opportunity.