I was in a bookshop in Germany the other day, and saw a "Neuromancer" cover with a cool stylized photograph of Seoul, South Korea, in the background. The most perfect metaphor for the West's present switch-over from Japanmania to the Korean Wave. Similarly now have the modern Korean alphabet bleed into the neon signs of Cyberpunky streets of more recent movie productions where in the past you had Japanese or Chinese…
"The most perfect metaphor for the West's present switch-over from Japanmania to the Korean Wave." if this is a thing, it has been largely unnoticed. I think educated people think of SK as one of the few countries competing with US tech income (others being Australia, Japan, Singapore, and some (but very few) parts of England (London Finance), Germany (not sure on this one), and Switzerland (banking )). Other than th…
- Export of majorly successful pop music (e.g. BTS, Blackpink - those hits are often penned by Western composers however, so a bit murky on what product is flowing there)
- Ditto TV (e.g. Squid Game setting TV records with a lot rooted in Korean schoolyard games)
- Ditto cinema (Parasite, a story about social mobility woes in Korean society, winning all the Oscars)
- Ditto gaming (PUBG, other MMOs)
- Ditto literature (bestellers including "Kim Jiyoung, Born 1982", again on social issues in the country)
- Ditto cosmetics exports, beauty trends ("Korean Week" in malls, say), etc.
- Even some Western productions focussing specifically on Korean diaspora/ethnicity (e.g. most recently the expensive "Pachinko" on Apple TV+ (and the novel it's based on), or stuff like Kim's Convenience)
I think you can definitely make a case that Korea is the Asian-country-du-jour among the Western audience (and that's before you get into, say, Latin America, which is far deeper into Korean TV content, also bleeding over into Latin minorities in the USA).