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Pinterest raises $27 million in a round led by Andreessen Horowitz

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Re: Pinterest raises $27 million in a round led by Andreessen Horowitz

#32
I am their target demo and have been completely sucked in to it. Pinterest is addictive and engaging and completely enjoyable. It's the first place I go when I am having a bad day. This is one of the most exciting sites I have seen in a long time. My friends and I can't keep off of it.

Monetization will be a breeze. This demo doesn't get upset about ads, especially if they're relevant. And ads are just the LCD, no-brainer way to monetize. There is huge potential here.

I just don't understand why they need so much money. Jeeez, what are they spending it on?

Re: Pinterest raises $27 million in a round led by Andreessen Horowitz

#33
Pinterest has existed for many years as a sub-product of a website called Lime Life called MySnaps (http://www.limelife.com/bookmarklet.html). It is essentially the exact same thing as Pinterest except that MySnaps but is not a standalone product, nor is not as "clean" as Pinterest's implementation.

I only know about MySnaps as I once got a freelance e-mail about a two years ago from someone asking me to recreate MySnaps for them but I shrugged it off. Makes me wonder if it was the Pinterest guys ;)

It's really interesting how marketing, and presentation can make a product more popular than your competitors. Other companies with success like this include Quizlet, and Facebook.

EDIT: But now thinking about it, isn't this essentially Delicious all over again as a different mutation?

Re: Pinterest raises $27 million in a round led by Andreessen Horowitz

#34
post #2

I have not seen my wife so engaged with a site or mobile app since Facebook and possibly Angry Birds. That's when I knew Pinterest was going to be huge. Good for them on raising this round. I think the path to monetization will be a no-brainer as well. Contrast that with the folks as Svpply (I heard hopes for them for early on) who sit around saying "They’ve (pinterest) locked themselves into a niche community of 22-…

Agreed. My girlfriend, who totally eschews anything social media related, is completely wrapped up in Pinterest. If I could buy stock I would.

Re: Pinterest raises $27 million in a round led by Andreessen Horowitz

#36
post #2

I have not seen my wife so engaged with a site or mobile app since Facebook and possibly Angry Birds. That's when I knew Pinterest was going to be huge. Good for them on raising this round. I think the path to monetization will be a no-brainer as well. Contrast that with the folks as Svpply (I heard hopes for them for early on) who sit around saying "They’ve (pinterest) locked themselves into a niche community of 22-…

locked themselves into a niche community of 22-35yr old women

This is like being stranded on a deserted island surrounded by a blue ocean made out of money.

Re: Pinterest raises $27 million in a round led by Andreessen Horowitz

#37
post #36
post #2

I have not seen my wife so engaged with a site or mobile app since Facebook and possibly Angry Birds. That's when I knew Pinterest was going to be huge. Good for them on raising this round. I think the path to monetization will be a no-brainer as well. Contrast that with the folks as Svpply (I heard hopes for them for early on) who sit around saying "They’ve (pinterest) locked themselves into a niche community of 22-…

locked themselves into a niche community of 22-35yr old women This is like being stranded on a deserted island surrounded by a blue ocean made out of money.

And there aren't very many other islands in the ocean. It's a huge demographic that virtually nobody has successfully targeted.

Re: Pinterest raises $27 million in a round led by Andreessen Horowitz

#38
post #7

So it's a photo sharing site?

Yes, but with links. So it's definitely worth billions. Edit: Now that I've actually looked at the site to ensure I wasn't speaking out of ignorance, I noticed that the external links are not rel="nofollow". This will be a brilliant breeding ground for SEO spam.

I'm always happy to see that. Using rel="nofollow" as a spam deterrent is not ideal, and undermines the vision of the internet as a www.
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