>, what would a competitor need to defy Google? One thing a competitor needs is a new and innovative technical algorithm . Back in 1998, Google's PageRank was an innovative algorithm that calculated relevance based on counting back links instead of parsing the word counts in embedded HTML text like other search engines. This created a noticeable improvement in quality of results. Nobody seems to have The Next Big Ide…
"next big idea" is probably "selectable algorithms". Create 3-5 different search algorithms, with names and understandable characteristics, then let me choose which one when searching. You may have some algorithm that prioritizes recency, or rapid changes, or more interaction, and others that prioritize longevity, citations/links, others that prioritize that type of information - prioritize regional or noteworthy eve…
The way it's likely seen by many tech companies is that the more decisions you have to offload to the user, the less advanced your system is. An old car with a lot of knobs and dials and levers is not more advanced than a self-driving car with a single control, select destination. Some people will still prefer the old car, but it will be a niche market.