Earlier quoted context omitted.
> But there is no reason for them to do that. If that is not their business goal, perhaps the GDPR needs to be strengthened and strongly enforced until it is.
That is certainly a political decision that can be made, I agree and would actually be happy about that. If that happens, I am sure Amazon will invest the time and money to comply with that. At the same time it will put many smaller business out of business though, as they do not have the resources to do that. Even the current state of having to fulfill data requests is quite a problem for mayn of them.
Would you also be against food safety or physical product regulations (ban of leaded solder or other toxic chemicals)? After all, those can and do affect small restaurants and other businesses as well.