Earlier quoted context omitted.
Once heard this in response to a discussion of an org's virtue signalling. What do you make of it, in this context? A man had been injured on a journey and was lying on the road, wounded. A good Samaritan saw him and helped him get up. Onlookers then retorted, "Well, the good Samaritan only helped him get up to signal their virtue!"
An evolutionary psychologist might argue something like that. Another way to put it, is that while the individual might act selflessly with pure and honest empathy, with no conscious expectation of something in return, this kind of behavior wouldn't have survived in our gene pool if there wasn't some evolutionary advantage to behaving that way. So, the onlookers would really have to specify whether they're talking ab…
This particular story teaches us that we should judge people by their individual intentions. Western cultures tend to judge that way[1]. Most other human cultures will ignore intentions and judge by outcome. They will also punish a whole family or clan, not an individual (except within their own clan or family).
So, according to our culture, we should judge people by their intentions. What about companies? Given that a company has many legal rights of a person, maybe we should judge it like a person - by the goodness of its intentions? Or maybe we can only judge individuals. But then why do so many individuals justify what they do with the needs of a company? Even questions about death, it seems.
[1] See Henrich's books: "The Secret of Our Success" and "The WEIRDest People"