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Global music market grew by 18.5% in 2021, driven by paid subscription streaming

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Re: Global music market grew by 18.5% in 2021, driven by paid subscription streaming

#41

Post by bryans »

IMTDb wrote: post #28
bryans wrote: post #15

The self-congratulatory nature of the article and quotes actually betray a self-reassurance, because in reality, record labels are rapidly becoming irrelevant. They're scrambling to figure out how they fit into the TikTok era, where artists no longer require years of financial incubation to succeed. The music industry is growing because independent musicians are finally figuring out how to navigate it without any nee…

I think labels are more relevant than ever. In a world where it's easier and easier to create music, and distribute it, how do you discover music ? Through curators, podcasts etc. And those are managed by - you guessed it - labels. Thing is that - in order to be relevant, and play that role - labels need to actually develop a style and expertise in the specific genre/type they want to operate in.

> In a world where it's easier and easier to create music, and distribute it, how do you discover music ? Through curators, podcasts etc. And those are managed by - you guessed it - labels.

That's simply untrue. The vast majority of curating and playlisting is through bloggers or social media personalities and not through labels, so I'm not sure where you got that from.

Re: Global music market grew by 18.5% in 2021, driven by paid subscription streaming

#42

Post by BaseballPhysics »

ProfessorLayton wrote: post #21
BaseballPhysics wrote: post #8

Earlier quoted context omitted.

So stop streaming and start buying. That's still an option. I use streaming services for taste testing, but if I really like something and want to own it, I turn to a DRM-free platform (e.g. Bandcamp) to buy from the artists, then use my own solution for playing that music on my devices (in my case Navidrome). And as a bonus you'll put a lot more money in the pockets of the artists you love.

I've purchased plenty of music, but the problem is that at least on iOS, the music app will still swap out song/album/info/art, or mismatch them altogether. The app itself is optimized for streaming, with everything else being an afterthought. My favorite way to support artists I love is to go to their tours and buy their merch, including vinyls that are too cumbersome to actually listen to :D.

> I've purchased plenty of music, but the problem is that at least on iOS, the music app will still swap out song/album/info/art, or mismatch them altogether.

I wonder if another app might solve your issues? Certainly my combo of Navidrome + substreamer (on Android) doesn't have any of those issues. My music is tagged and has embedded artwork and the app just uses what's there. Then I just use MusicBrainz Picard to ensure my tags are clean and in good shape.

> My favorite way to support artists I love is to go to their tours and buy their merch, including vinyls that are too cumbersome to actually listen to :D.

This is the way!

Re: Global music market grew by 18.5% in 2021, driven by paid subscription streaming

#43

Post by [deleted] »

oh_sigh wrote: post #39
BaseballPhysics wrote: post #9

Earlier quoted context omitted.

Yup. Listen to any smaller artist and they'll tell you streaming services are only good for exposure and the real money is in ticket sales, swag, and physical and digital sales to buying customers.

This seems like a problem associated with how money is apportioned out by the streaming services. As I understand it, they basically throw all the user money into a big pot, and throw all the streams into a big pot, and then apportion it out that way. However, the problem with that is, if I don't listen to Taylor Swift at all, why is a portion of my subscription fee going to her? If, say, $10 per month of the money I…

[deleted]

Re: Global music market grew by 18.5% in 2021, driven by paid subscription streaming

#44

Post by KaoruAoiShiho »

bryans wrote: post #37
basisword wrote: post #20

Earlier quoted context omitted.

Do you have any evidence of this? People have been saying labels are irrelevant for a decade or two at least now. It's never true. To succeed you need to get noticed and for that you need a marketing budget and the labels provide that. Artists can get much further than before but going viral on TikTok is not a viable career strategy for most artists.

Yes, I have tons of evidence for this, and for why all of your claims have no foundation. Allow me to provide one example of the hundreds that I personally know of or worked with (which is a tiny fraction of the numbers finding success independently). In late 2020, a band called Sub-Radio had a couple thousand followers on each social media platform and around ~15k monthly listeners on Spotify, and this was after man…

Same with software, books and manga and video games I think. The only digitalized industry where indies still don't really have a place is tv/movies

Re: Global music market grew by 18.5% in 2021, driven by paid subscription streaming

#45

Post by bryans »

nemothekid wrote: post #23
bryans wrote: post #15

The self-congratulatory nature of the article and quotes actually betray a self-reassurance, because in reality, record labels are rapidly becoming irrelevant. They're scrambling to figure out how they fit into the TikTok era, where artists no longer require years of financial incubation to succeed. The music industry is growing because independent musicians are finally figuring out how to navigate it without any nee…

> They're scrambling to figure out how they fit into the TikTok era, where artists no longer require years of financial incubation to succeed Before this was the Napster era, then the MySpace era, then the SoundCloud era, and now the TikTok era. Somehow those damned labels keep figuring out.

You're giving them far too much credit. They're still very much trying to figure out the Napster era, as to this day they are suing pirates left and right because they genuinely see that 0.01% of the market as a threat to their security.

Re: Global music market grew by 18.5% in 2021, driven by paid subscription streaming

#47

Post by lotsofpulp »

bryans wrote: post #37
basisword wrote: post #20

Earlier quoted context omitted.

Do you have any evidence of this? People have been saying labels are irrelevant for a decade or two at least now. It's never true. To succeed you need to get noticed and for that you need a marketing budget and the labels provide that. Artists can get much further than before but going viral on TikTok is not a viable career strategy for most artists.

Yes, I have tons of evidence for this, and for why all of your claims have no foundation. Allow me to provide one example of the hundreds that I personally know of or worked with (which is a tiny fraction of the numbers finding success independently). In late 2020, a band called Sub-Radio had a couple thousand followers on each social media platform and around ~15k monthly listeners on Spotify, and this was after man…

Is it possible this method was doable for them without the backing of bigger money because it's sort of novel?

If everyone starts live streaming reddit and tiktok, what will make certain groups stand out versus others? I would guess there would be an opportunity for paid promotion, maybe by Reddit or TikTok themselves.

Re: Global music market grew by 18.5% in 2021, driven by paid subscription streaming

#48

Post by bryans »

Melatonic wrote: post #27
bryans wrote: post #15

The self-congratulatory nature of the article and quotes actually betray a self-reassurance, because in reality, record labels are rapidly becoming irrelevant. They're scrambling to figure out how they fit into the TikTok era, where artists no longer require years of financial incubation to succeed. The music industry is growing because independent musicians are finally figuring out how to navigate it without any nee…

Until the Ticketmaster monopoly goes away I think independent music superstars are gonna be in for a hard time.

That is a fair point on the touring side of things, but every city still has theaters and large clubs which are not beholden to Ticketmaster. So, while an independent artist may not have access to a Beyonce-level stadium production, they can still be extremely successful in literally every other capacity.

Re: Global music market grew by 18.5% in 2021, driven by paid subscription streaming

#49

Post by EMIRELADERO »

bryans wrote: post #15

The self-congratulatory nature of the article and quotes actually betray a self-reassurance, because in reality, record labels are rapidly becoming irrelevant. They're scrambling to figure out how they fit into the TikTok era, where artists no longer require years of financial incubation to succeed. The music industry is growing because independent musicians are finally figuring out how to navigate it without any nee…

Do you think this could have an effect on copyright in popular culture?

Re: Global music market grew by 18.5% in 2021, driven by paid subscription streaming

#50

Post by mikepurvis »

basisword wrote: post #20
bryans wrote: post #15

The self-congratulatory nature of the article and quotes actually betray a self-reassurance, because in reality, record labels are rapidly becoming irrelevant. They're scrambling to figure out how they fit into the TikTok era, where artists no longer require years of financial incubation to succeed. The music industry is growing because independent musicians are finally figuring out how to navigate it without any nee…

Do you have any evidence of this? People have been saying labels are irrelevant for a decade or two at least now. It's never true. To succeed you need to get noticed and for that you need a marketing budget and the labels provide that. Artists can get much further than before but going viral on TikTok is not a viable career strategy for most artists.

Tessa Violet is example of an artist who has blown up on TikTok and I believe has parlay that into real world success in terms of shows, merch, etc.

First 2 Eleven is a YouTube cover band who I believe are still fully independent and

On the streaming side, musicians like Danielle Allard are killing it, though sometimes in a scenario like this it's unclear if it's even the goal of the person to "go mainstream" vs just carving out a cozy and sufficiently monetized space to achieve financial stability and practice their craft.

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