Imho this is a good product, but wouldn’t it make more sense to simply sign videos cryptographically? Unfakeable and unbeatable. So someone uploads a video, you sign it, they display video. If authenticity is in question check the signature. Deep fake detection is intractable imo. Use cryptography instead. Hell if you want to be thorough sign each frame and create an extension for YouTube and other providers to liter…
Even if smartphone manufacturers start integrating digital signatures right into their cameras, you can use the smartphone to re-record a pre-recorded fake video. And I'm sure that with enough resources you can do something way more clever.
I really don't see how crypto can solve this problem. I don't think AI can either (for reasons already mentioned in this thread). It's something we'll have to learn to live with.