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Saw the common reaction to the iPhone 5 disappointment summarised loosely as: "If this new product looks like the last one, how will people tell that I'm superior to them?"
I guess Apple pulled Siri out of the appstore yesterday.
Saw the common reaction to the iPhone 5 disappointment summarised loosely as: "If this new product looks like the last one, how will people tell that I'm superior to them?"
If this exact same phone had come out with the name "iPhone 5", and maybe a different case, people would be praising it to the heavens. People are weird.
Is anyone really shocked? Here, I'll write out the tech media "design pattern" for a new Apple product. 1. Hype up killer pie-in-the-sky feature that makes zero economic sense for Apple (see: retina iPad, 4G iPhone with larger screen). Traffic spikes. 2. As launch approaches, use "inside sources" to mock up designs (Macrumors's "we think the 5 will look like this"). Report on supply chain behavior, leaked case design…
That said, the stock lost some ground, but the thing with Apple's stock, it always goes up before and after their quarterly earnings calls. They continue to defy the numbers people expect from it.
Their profits are going to continue to rise, and with it, so will the stock. The geeks that have to have the new shiny will be disappointed, however, the casual user will love the iPhone 4S and it well sell like crazy. At least just as well as the iPhone 4.
Were we all hoping to see an "iPhone 5" ? Yup. I think we all were hoping, however little, that it would show up. But many of us with any sense of reasoning and logic regarding Apple have pretty much known that this update was going to be almost exactly what it was. Apple is on a two year design plan. Excuse the original iPhone since that was the exception (again, not that the iPhone 5 couldn't have been one as well). But if you look at it now, it becomes a lot more clear. iPhone 3G-> iPhone 3GS (Faster processor, more ram and the same design). iPhone 4->iPhone 4S (Faster processor, probably more ram, same design).
Next year we'll see a new case design, and maybe it'll resemble the tapered design that has been rumored. I'm kind of hoping against it since it would be awkward to hold in landscape orientation. Something that is curved in both directions would be neat. As long as it is symetrical. The problem with a "banana" shape is that it would no longer sit flat on a desk and that would bother me.
I'm pretty happy with the iPhone4/4S case. I kind of wish it was a bit more curved on the edges since I find the metal "mid-case" to be a bit sharp, not a cut you kind of sharp, but it could be more blunt and thus more comfortable in your hand. Think more pebble shaped with regard to the sides.
The screen is dense enough pixel wise, and consumers don't have to wait for new cases, bumpers, etc. since the iPhone 4 stuff works well. It is a good thing for consumers.
I am more and more convinced most of these stories were pre-written as soon as the 4S designation was found in iTunes. I am particularly down on All Things D and feel their reporting is pretty much useless.
Saw the common reaction to the iPhone 5 disappointment summarised loosely as: "If this new product looks like the last one, how will people tell that I'm superior to them?"
If this exact same phone had come out with the name "iPhone 5", and maybe a different case, people would be praising it to the heavens. People are weird.
I just don't see a much larger screen iPhone coming. I think Apple has already said if you want a large screen iPhone, buy an iPad.
The benefits for Apple are manifold, but the two most obvious are:
1. Keep expectations sane - they can't release a radical new industrial design of superbly high quality every year.
2. Give customers on a 2 year contract predictable value rather than leaving them always waiting for the next awesome device
Is anyone really shocked? Here, I'll write out the tech media "design pattern" for a new Apple product. 1. Hype up killer pie-in-the-sky feature that makes zero economic sense for Apple (see: retina iPad, 4G iPhone with larger screen). Traffic spikes. 2. As launch approaches, use "inside sources" to mock up designs (Macrumors's "we think the 5 will look like this"). Report on supply chain behavior, leaked case design…
1) Spread rumors about a product 2) Watch stock price go up 3) Wait for the actual product announcement 4) Short sale 5) Profit$$$
it happens everyday.