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Google’s Management Doesn’t Use Google+

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Re: Google’s Management Doesn’t Use Google+

#12
post #10

I'm not sure this is fair. Google is a large company with a lot of products. You simply can't expect top management to be an active user of all of them. I'm sure Apple doesn't require its top execs to own an iPhone, iPod, iPod nano, iPod touch, iMac, MacBook Air.... you get the idea. The comparison with Twitter is even worse. Twitter really only has one product. The way this data is organized, I don't see any top exe…

However, the author of the article mentioned that Google is saying Google+ is THE future of the company. In that case, everyone should be using it. It's not "just another" product.

Re: Google’s Management Doesn’t Use Google+

#13
post #10

I'm not sure this is fair. Google is a large company with a lot of products. You simply can't expect top management to be an active user of all of them. I'm sure Apple doesn't require its top execs to own an iPhone, iPod, iPod nano, iPod touch, iMac, MacBook Air.... you get the idea. The comparison with Twitter is even worse. Twitter really only has one product. The way this data is organized, I don't see any top exe…

It's completely fair. It's one thing to simply not use a product (Google+), it's entirely different to actively use a competitors product (Blackberry). I bet there would be hell to pay if Apple execs were walking around using Blackberries and Win Phone 7's.

Re: Google’s Management Doesn’t Use Google+

#15
The correct title should have been: "Google's Management Doesn't Use Google+ For Public Posts". But not so good for pageviews, is it?

"Management caring deeply about their company’s products and using them every day is almost always a prerequisite of making great products."

From my time on Google+, the Google+ team seems to be highly visible and doing a terrific job interacting on the site. It seems like a useful update is announced by the team - not management - almost weekly.

"Facebook CEO Mark Zuckerberg really does use Facebook all day."

Of course, quite obvious from the sheer volume of daily public posts Zuckerberg makes on Facebook.

It seems pointless to continue to dissect this post any further.

Re: Google’s Management Doesn’t Use Google+

#16
Remember that Larry re-org'd Google into product groups, and the SVP of Social is Vic Gundorota. My understanding is that these groups are supposed to work in a more autonomous fashion, with Larry more of a Jobsian gatekeeper and guiding hand.

If you are to make some sort of conclusion based on whether the boss is using it or not, you need to actually choose the boss. Vic is the boss of Google+, and he's made 150+ posts. Seems pretty good to me.

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