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Ask HN: How to get clients for a new, small software agency?

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Re: Ask HN: How to get clients for a new, small software agency?

#11

The most typical way to get started is to use personal connections you have: someone's cousin's brother-in-law is VP at some company, they put in a good word for you, that kind of thing. Or, leverage some connection you have to the previous companies you've worked in, or to former coworkers who've left to go somewhere else, and are in a position to hire contractors. You can also respond to job listings looking for co…

Wanted to emphasize the personal connections. You should reach out to Every. Single. Person. you might want to work with and say something like:

"I have a close knit team who is looking to develop software on a contract basis. We focus on and . We are based in and could start . We built . Do you know anyone who is looking?"

I have found that the softer sell is easier than "Are you looking for ?" because that puts people on the spot.

Questions you want to think about:

* Will you let folks hire just one or two of the team or is it a package deal? The latter is harder to sell, but probably less friction (if only 1-2 folks are doing work, are the other folks getting paid?).

* Will you do T&M or fixed bid? Depends on your ability to control scope and bid accurately. You can lose your shirt "fixed bid" but clients love it and if you have repeatable processes you can make good money.

* What kind of non-labor offering can you sell? Maintenance? Training? Small products like WP themes? Hosting? On-call? This can really help even out revenue ups and downs that are the bane of any consulting practice.

* How are you going to split up the money? 20% to each partner? Based on who does the work (with maybe a fixed percentage going to shared expenses like marketing)? Have these conversations sooner rather than later.

Finally, five folks is a lot to support. I'd have some hard conversations about financial runways and comfort levels for everyone; I doubt the entire team is on the same page w/r/t risk or place in life. Better to have those conversations now than in the future. I like the Nolo Partnership Guide: https://store.nolo.com/products/form-a-partnership-part.html the laws might not apply in Europe, but the concepts and what to think about certainly will.

Re: Ask HN: How to get clients for a new, small software agency?

#12

I had a good experience using a team from Digital Knights[1]. Your team could apply as one the teams they use with their clients. [1] https://www.digitalknights.co/

This is a very good link, thanks!

Has anyone else got any similar companies? I am aware of TopTal but seems more related to single freelancer than classic consultancies. UpWork as well but the market tends to be noisier.

Re: Ask HN: How to get clients for a new, small software agency?

#13

Maybe attend some startup/tech conferences. Oftentimes, even launched startups are still looking for someone to implement their ideas.

Very good tip!

I would also suggest to frequent coworking spaces and coffee shops in geeky areas; I've started my consulting career by pretty much chatting with everyone in the coworking space I was a member of.

Re: Ask HN: How to get clients for a new, small software agency?

#14
post #11

The most typical way to get started is to use personal connections you have: someone's cousin's brother-in-law is VP at some company, they put in a good word for you, that kind of thing. Or, leverage some connection you have to the previous companies you've worked in, or to former coworkers who've left to go somewhere else, and are in a position to hire contractors. You can also respond to job listings looking for co…

Wanted to emphasize the personal connections. You should reach out to Every. Single. Person. you might want to work with and say something like: "I have a close knit team who is looking to develop software on a contract basis. We focus on and . We are based in and could start . We built . Do you know anyone who is looking?" I have found that the softer sell is easier than "Are you looking for ?" because that puts peo…

Nice tips!

> How are you going to split up the money? 20% to each partner? Based on who does the work (with maybe a fixed percentage going to shared expenses like marketing)? Have these conversations sooner rather than later.

Very good point. I've tried partnerships in the past but not really worked out. In my current setup I've got a freelancer soon to be permanent, a friend of mine that has its own consultancy and some trusted developers as freelance.

Structure is more loose but gives the advantage of keeping costs down and having good cashflow.

Re: Ask HN: How to get clients for a new, small software agency?

#15
post #14
post #11

Earlier quoted context omitted.

Wanted to emphasize the personal connections. You should reach out to Every. Single. Person. you might want to work with and say something like: "I have a close knit team who is looking to develop software on a contract basis. We focus on and . We are based in and could start . We built . Do you know anyone who is looking?" I have found that the softer sell is easier than "Are you looking for ?" because that puts peo…

Nice tips! > How are you going to split up the money? 20% to each partner? Based on who does the work (with maybe a fixed percentage going to shared expenses like marketing)? Have these conversations sooner rather than later. Very good point. I've tried partnerships in the past but not really worked out. In my current setup I've got a freelancer soon to be permanent, a friend of mine that has its own consultancy and…

That makes a ton of sense. The more flexibility you have now, the easier it will be to keep things going.

Re: Ask HN: How to get clients for a new, small software agency?

#16
post #10

I'm on your same journey. If it may help, I'm based in the UK and mainly in the contractor market. I've got a very good team across the stack and we specialize in cross-platform mobile apps (mainly React-Native). In my experience having a strong tech rep with actual development background goes a long way. I find most of my clients through Linkedin and handle the sales myself, then organize the work with my team that…

> P.s. been lurking for a long time and this is my first comment! Amazing community

Welcome to the community!

Re: Ask HN: How to get clients for a new, small software agency?

#17
post #16
post #10

I'm on your same journey. If it may help, I'm based in the UK and mainly in the contractor market. I've got a very good team across the stack and we specialize in cross-platform mobile apps (mainly React-Native). In my experience having a strong tech rep with actual development background goes a long way. I find most of my clients through Linkedin and handle the sales myself, then organize the work with my team that…

> P.s. been lurking for a long time and this is my first comment! Amazing community Welcome to the community!

Thank you very much! I am very glad to be a member now.
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