Earlier quoted context omitted.
So, the only thing really inherent about our price point is that we're selling compute by the rack: as it turns out, a whole rack of server-class CPUs (and its accompanying DRAM, flash, NICs, and switching ASICs) is pretty expensive! But this doesn't mean that it's a luxury good: especially because customers won't need to buy software separately (as one does now for hypervisor, control plane, storage software, etc.),…
Where does this leave companies that would like to take advantage of fully integrated software and hardware (yes, intentionally referring to your old project at Sun), but don't need a full rack's worth of computing power (and maybe never will), and don't have the in-house skills to roll their own? Or do you think that what you're selling really only has significant benefits at a large scale?
It would be nice to have a known pricepoint from a cloud provider which once exceed you ask the question: "Should we buy a rack and COLO it?" Even if the answer is "no" it's still good to have that option.
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The thing is: Datacenter technology has moved on from 2011 (when I was getting into Datacenters), but only for the big companies. (Google, Facebook, Netflix); I think Oxide is bringing the benefits of a "hyperscale" deployment to "normal" (IE; single/double-digit rack) customers.
Some of those things such as much more efficient DC converters, so not every machine needs to do it's own AC/DC conversion.