Earlier quoted context omitted.
So, the only thing really inherent about our price point is that we're selling compute by the rack: as it turns out, a whole rack of server-class CPUs (and its accompanying DRAM, flash, NICs, and switching ASICs) is pretty expensive! But this doesn't mean that it's a luxury good: especially because customers won't need to buy software separately (as one does now for hypervisor, control plane, storage software, etc.),…
It also turns out that not many people have 3-phase power and can support a heat/power load of 15kW in their homes ;)
I know several people with 2x 240V 32A 3-phase in their garage, that's 20+ kW at any reasonable power factor. But a 15 kW cooler that would work in summer would annoy the hell out of any neighbours living closer than a mile.