Earlier quoted context omitted.
How does one differentiate between a service being greedy, and a service simply not operating as charity?
They have plenty of resources, no need to be greedy to survive. In fact, I predict it is precisely the greed that will be Big-G's downfall. Rule #1 is: Don't alienate your power users. They are in the exploitation phase of civ. What phase comes next? Pretty sure it's the final phase..
And having plenty of resources doesn't mean it's wise to squander them, or give them away for free.