Can someone explain this to me: are smart TVs full of adverts now? In both Europe and USA? Are dumb TVs still a thing?
Dumb TVs are difficult to come by, what you now need is professional displays.
They come in different ranges and the prices & features vary a lot. Digital signage ones which might be a poor fit for a TV as they're very expensive, have different reliability requirements (24/7 operation) and may lack some features such as 4K, HDR or HDCP which are desirable if you want to use it as a TV. The ones designed/marketed for meeting room use would be my suggestion - are usually based on the same hardware as the consumer version which means you get all the features you'd expect from a consumer-grade TV (the tuner is the only part missing) and cost-wise are reasonable compared to digital signage displays.
I've had good luck with Sony's professional display range: https://pro.sony/en_GB/products/pro-displays - they are reasonably priced (in my case the markup was around 1/3 more than an equivalent consumer-grade version) and give you what seems like a consumer-grade TV with all the normal TV features but a cleaned-up firmware (bare Android TV with no BS, though the Play Store is there if you want, and you can install APKs such as Kodi directly).