I think it's only a matter of time until adblock is legally banned. The current situation, where the vast majority of the internet relies solely on ads and an increasing number of people use adblock year over year is unsustainable. The system can support a certain number of free riders (people who consume the product but don't contribute back in ad eyeballs), but at a certain point the math will no longer work. Event…
See Facebook's struggle when Apple limited their ability to track you.