The article talks about Microsoft, and boy, it's even more terrible in some respects: for example, language of some Office tools like Excel is bound to the organization ! I worked for a French company, and I was forced to use web Excel in French, including keyboard shortcuts being FR-specific ("ctrl-g" for "bold" - "grossir"). I had my language set to English everywhere in browser, OS, MS profile, Office profile etc.…
Just nitpicking, but "g" stands for "gras", a literal translation of "bold" in the context of typography.
> I remember some HN user from Switzerland saying that IIRC either his IP is being moved around in geoIP databases between Swiss regions
And that's why assigning users to specific services/servers/translations depending on IP is the worst kind of evil. Please let us choose the language consciously in a menu, or respect our browser settings: whatever our shit ISPs are doing behind the scenes should not impact our browsing, and no, IP addresses don't have a "country" and the simple fact that you need to use 3rd party databases (geoIP etc) is proof of that and just how stupid the whole concept is.