Earlier quoted context omitted.
wattage doesn't really tell you how difficult it is to cool a part anymore. 11th-gen Intel is really easy to cool despite readily going to 200W+. Zen3 is hard to cool even at 60W. Thermal density plays a huge role, the size of the chips is going down faster than the wattage, so thermal density is going up every generation even if you keep the same number of transistors. And everyone is still putting more transistors…
The Zen 3 stock coolers work pretty well. I've never had a problem. Looking it up though I do see a lot of concerns with the heat they generate. I can only conclude I don't push my chip very hard (which, honestly, I probably don't) I've been happy with the AMDs I purchased over the past 4 years, we'll see how they hold up and how this next gen comes out. I did see that the recent Intels are quite competitive which is…
Yeah, longevity, blah blah, but laptop chips are designed to sit above 90C under load, it's fine.
Just saying that "how hard it is to cool" doesn't solely depend on power consumption anymore. Heat density is making that harder and harder, even if power consumption stays the same.
What does improve though is how much heat it pumps into your room. Yeah, a Rocket Lake at 200W might be roughly as hard to cool as an AMD at 90W or whatever... but one is still putting 200W into your room and the other is still putting 90W. Temperatures are not the same thing as power dissipation either. I don't like having my gaming PC running in my room during the summer, and I'm actually looking at maybe running cables through the walls to have it in the basement instead. I also have a 5700G and some NUCs that are much lower power that I prefer to use for surfing and shitposting.