Desktop marketing seems to be getting desperate. Few people use the apps they show in the Mac Studio benchmarks. Fewer still care that their chips use less power... if they did, they would stay on their phones.
Back in the Pentium-4 days, iirc I was able to get almost $250k in grants and $1.5M in subsidized loans to do accelerated refresh of a PC fleet and small datacenter, all through a utility's peak load reduction program.