How to Give Your Product Personality
jasonshen.com
How to Give Your Product Personality
1–10 of 32 posts
Re: How to Give Your Product Personality
#2Great article. It think you nailed them, I especially like the "Surprise" item as this is often cited in game design as an element of fun.
Re: How to Give Your Product Personality
#3Always wondered how to bring personality and voice to a product. The examples cited make it really simple to understand.
Re: How to Give Your Product Personality
#4I was so happy to see that my dogs stayed on the pricing page after the recent redesign of isocket, thanks for featuring them! Strangely enough, it's probably one of the more popular things I've ever designed. Using humor in your marketing pages is a great way to cut through the corporate clutter.
Here's a pic of two of them (the chihuahua and pug) to prove that they're real:
Re: How to Give Your Product Personality
#5Hey, if we can add personality to the ad industry then anyone can do it. I personally think that a lot of people devalue what helping people have a little more fun can add to a product and many are scared that fun/personable = unprofessional, which isn't the case.
I think another awesome example of a product having some personality is HipChat -- they're all over. They're a goofy and fun group of guys and they have built a product that reflects that.
All you need to do is look at either their Easter egg emoticons (http://www.quora.com/What-are-all-of-the-hidden-emoticons-on...) or the billboard that they had on 101 (http://techcrunch.com/2011/04/22/y-u-no-have-lame-billboard-...) and you can tell that they have personality literally oozing out of their product. Yeah, I said "oozing".
Re: How to Give Your Product Personality
#6This is definitely something that is missing from the startup ecosystem - tips on giving your product personality. All the great companies seem to have a personality.
Surprise is a really good point and something that we can generally apply.
But I am not a fan of the theme/brand point. Lots of people say it, and it seems easy to say once a company is successful - but hard to figure it out when you are in the early stages.
Re: How to Give Your Product Personality
#7This is definitely something that is missing from the startup ecosystem - tips on giving your product personality. All the great companies seem to have a personality. Surprise is a really good point and something that we can generally apply. But I am not a fan of the theme/brand point. Lots of people say it, and it seems easy to say once a company is successful - but hard to figure it out when you are in the early st…
Hey Vineet, I agree that figuring it out early on is hard, but it's not just something successful companies "say" they did.
You as the product creator have to make decisions about what your product means, what it stands for and how it will come across. Imagine your product was a real person - how would they behave? What would they say? Those are the kinds of things you'll then need to build into the product.
No one said it'd be easy, but I think it's worth it.
Re: How to Give Your Product Personality
#8This is definitely something that is missing from the startup ecosystem - tips on giving your product personality. All the great companies seem to have a personality. Surprise is a really good point and something that we can generally apply. But I am not a fan of the theme/brand point. Lots of people say it, and it seems easy to say once a company is successful - but hard to figure it out when you are in the early st…
Hey Vineet, I agree that figuring it out early on is hard, but it's not just something successful companies "say" they did.
You as the product creator have to make decisions about what your product means, what it stands for and how it will come across. Imagine your product was a real person - how would they behave? What would they say? Those are the kinds of things you'll then need to build into the product.
No one said it'd be easy, but I think it's worth it.
Re: How to Give Your Product Personality
#9Hey, if we can add personality to the ad industry then anyone can do it. I personally think that a lot of people devalue what helping people have a little more fun can add to a product and many are scared that fun/personable = unprofessional, which isn't the case. I think another awesome example of a product having some personality is HipChat -- they're all over. They're a goofy and fun group of guys and they have bu…
So true. Hipchat has been great about adding quirky little bits to their product. You might not like their Y U NO billboard but it's definitely got personality.
Re: How to Give Your Product Personality
#10This is definitely something that is missing from the startup ecosystem - tips on giving your product personality. All the great companies seem to have a personality. Surprise is a really good point and something that we can generally apply. But I am not a fan of the theme/brand point. Lots of people say it, and it seems easy to say once a company is successful - but hard to figure it out when you are in the early st…
Hey Vineet, I agree that figuring it out early on is hard, but it's not just something successful companies "say" they did. You as the product creator have to make decisions about what your product means, what it stands for and how it will come across. Imagine your product was a real person - how would they behave? What would they say? Those are the kinds of things you'll then need to build into the product. No one s…
Jason, I actually agree.
I did not mean to say that I don't like doing it - just that I have heard it so many times and that making it happen is hard. I would love to hear more people breaking this branding thing down.