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Why is there a TikTok tracking pixel on UberEats what is this crap?

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Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#71
post #26

Earlier quoted context omitted.

> If they are criminal why would you use them? People don’t give money to scammers because they know their scammers. It’s the same with privacy issues, people who don’t know what’s happening can’t make informed choices.

>people who don’t know what’s happening can’t make informed choices. it's really distasteful how privacy advocates always assume that everybody who doesn't feel the same way they do is uninformed. the average person has a basic understanding that companies keep track of them online. everybody who's spent more than five minutes online without an adblocker understands retargeting. it's not that people don't understand,…

> everybody who's spent more than five minutes online without an adblocker understands retargeting. I think you’re being absurdly generous here. I think there are way more people online who have no idea what this sentence even means than people who understand it. Like 99:1 ‘way more’. I can’t think of a single person I know who doesn’t work in the computer field who would understand that without being explicitly told. It simply isn’t something your average person ever even thinks about.

Even people like my parents - who have been using computers in some capacity since the late 90s but don’t work in anything related to computing - had no idea that Verizon was selling their browsing data despite being account holders who ‘agreed’ to the T&C and received e-mails warning them that it was going to start doing so.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#72
post #8

Earlier quoted context omitted.

All you need to do is unplug your modem and you're good to go.

If only it was that easy. The supermarket near me has a "data collection" notice about some tracking BS and to ask an associate for details and to opt-out (yes, as if the minimum-wage teenager would know anything about it, and how would the opt-out even work).

The teenager making minimum wage would almost certainly summon a manager.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#73

I'm no ads expert but my guess would be they run ads on TikTok and have the pixel on UberEats to figure out the conversion rate on those ads.

This is the answer. I am surprised it's not routed through another pixel manager though.

They’re loading GTM at the top, so it was possibly triggered through that.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#74

Earlier quoted context omitted.

Which collects data on you and creates a profile. Whether it's currently used to increment an impression counter doesn't mean it can't be used for something more nefarious down the line.

Collecting data about what you did is not necessarily spying. If a game keeps tracks of my wins. That's not spying even though it's collecting data on what I did.

My point is that it's collecting way more data than the single bit it needs in order to tell "yes this ad has been seen, increment the counter".

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#76

I don't get this. Nothing about tiktok in the Network debugger, nor in uBlock or NoScript for that matter.

I bet it's loaded by Google Tag Manager which acts as a "dropper" to load further malware. If you block that (which I assume you do if you have uBlock Origin) you don't get to see the rest.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#77
post #60
post #13

As someone that has spent a sizable amount of my career in ad products, the outrage here is kind of (sadly) funny. A conversion pixel? Hah, if you only had an idea of what the Facebook data faucet looked like in 2007-2017, your hairs would stand. Pretty sure they were breaking all kinds of PII laws.

What happened in 2017?

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Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#78

I'm no ads expert but my guess would be they run ads on TikTok and have the pixel on UberEats to figure out the conversion rate on those ads.

This is it and is how the online advertising industry has worked for over 25 years. In its simplest form the pixel is used to attribute an ad view/click to a conversion event. At the beginning of the online ad industry that’s all it did, advertisers for the first time had the ability to directly, in real time, see the effectiveness of their ads. The economic value and GDP generated due to this innovation is immeasura…

> This is it and is how the online advertising industry has worked for over 25 years.

Rotten to the core.

Re: Why is there a TikTok tracking pixel on UberEats what is this crap?

#79
post #13

As someone that has spent a sizable amount of my career in ad products, the outrage here is kind of (sadly) funny. A conversion pixel? Hah, if you only had an idea of what the Facebook data faucet looked like in 2007-2017, your hairs would stand. Pretty sure they were breaking all kinds of PII laws.

[deleted]
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