Yeah, so your message is URL Shortener + Analytics.
Two nice rounded image headers, one for each, large ENTER URL HERE box, prompt for registration on entering the URL. What's so complicated?
this is going to sound harsh, but looking at your site, I couldn't care less. I go to a lot of sites, regularly share URLs with people, I'm your target audience, and I'm not interested. It's overwought. It's not that your frontpage needs to do a lot, it's that the page sucks.
If I visit, I want to submit a URL and then get analytics on the flipside. Everything that isn't related to that task is extraneous.
Why not just nuke the entire page, put in a bigass textarea for copying in a url, a submit button, and two small rounded image boxes describing, respectively, URL Shortening and Analytics? You'd have a site that's approximately 10 trillion and a half times better.
It's not that anyone's missing something, it's that your site fails to get across why your site is useful.