> Isn't the idea of kickstarter …People will use tools for whatever they can. The idea of Etsy was that it was for just genuinely hand-made stuff but the rules have changed over time so it is full of mass-manufactured stuff too.
> Why would you use kickstarter in place of a preorder system?
Why not, if you can and it works?
This way the money comes in up-front instead of after production
And you have a very good guide for sizing the first production runs (instead of taking a chance on producing too many and having to sell at a discount or store at a cost).
Also, there is the chance that the crowdfunding status will generate free advertising, as is happening here.
And with this high an interest, with proof rather than it being a guess/belief, he can probably negotiate better rates with that publisher for these runs.