Bezos, on Amazon's refreshed e-Ink readers: So meet the family. These are premium products at non-premium prices. People are going to love these products. This is Amazon's mission statement for product development. They will not compete with Apple's "revolutionary, magical" phones and tablets; instead, they'll sell quality tablets and readers to the average person at great prices. This populist attitude has been miss…
"With this price, though, Amazon won't steal Apple's customers.." I think a lot of people with iPads would have been more than happy to spend half as much to get an easy-to-use tablet.
No 3G, not much storage space, lower resolution (as soon as Apple releases iPad's with retina display) and lack of an Apple logo make the Fire inferior, but with a much lower price it could make things interesting.