Why wouldn't they mention the RAM it has?
Why wouldn't they mention what wireless chipset it has?
Why wouldn't they mention the amount of internal storage?
I can answer all these questions, as well as the hundred other ones that geeks will ask:
Because none of this matters to the millions of people who will buy them.
To understand the difference between a company that "gets it" and your average geek who wonders why they don't publish these detailed specs, just have a look at the bullet points Amazon chose to lead with on the Kindle Fire page:
* 18 million movies, TV shows, songs, magazines, and books
* Amazon Appstore - thousands of popular apps and games
* Ultra-fast web browsing - Amazon Silk
* Free cloud storage for all your Amazon content
* Vibrant color touchscreen with extra-wide viewing angle
* Fast, powerful dual-core processor
* Amazon Prime members enjoy unlimited, instant streaming of over 10,000 popular movies and TV shows
Notice what makes the top of the list: content. Notice what makes-up the bottom (with the exception of the last one): Specs.
* Customers don't want a tablet, they want to watch/read their favorite TV show, movie, magazine, or book. (18 million content items)
* Customers don't want an Android tablet, they want to to play that cool game they saw in a commercial (curated Amazon Appstore)
* Customers don't want a Javascript rendering engine, they want access to their favorite websites, and fast. (ultra-fast Amazon Silk)
* Customers don't want to worry about how much space they have left on their device, they want easy access to everything they've purchased. (Cloud storage)
* Customers want to feel secure that the device they're purchasing will look good to their eye. (Vibrant display; iPad is referenced later in the copy, so they can identify with something they know)
* Customers want to feel confident that the device will be responsive. (apt use of the "dual-core" buzzword)
This is how you take on the iPad.