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Amazon Unveils $199 Kindle Fire Tablet

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Re: Amazon Unveils $199 Kindle Fire Tablet

#161
post #115

> 8GB internal. That's enough for 80 apps, plus either 10 movies or 800 songs or 6,000 books. Anyone know how 8 gigs enough for 10 movies? The quality can't be great. Can these things plug into a tv?

Well it is a 7in. screen so that could possibly reduce the file size needed.

And they're using the Kindle WhisperSync for use with compatible TVs, PCs, etc. (http://www.amazon.com/gp/help/customer/display.html/?nodeId=...)

Re: Amazon Unveils $199 Kindle Fire Tablet

#162
post #44

Earlier quoted context omitted.

The business model to compete with Apple has been known for extremely long: offer lesser products at lesser prices. Everyone else failed at the "lesser price" part. Amazon can pull it off, because they don't need to make money with the tablet: as long as it sells ebooks and movies, it remains profitable for them. Since there's nobody to challenge them on this market, they will get the volumes to drive the BOM prices…

Since there's nobody to challenge them on this market, they will get the volumes to drive the BOM prices down, too. Barnes & Noble is in this space too, and they have hundreds of stores that will serve as points-of-sale for the Nook. Don't forget them. EDIT: apologies to the European HNers. Still, those B&M stores in America are incredibly popular, making it easier for Barnes & Noble to find new Nook users.

I'm not in the USA, so I don't know B&N (although my company provides some of the hardware in the Nook).

However, B&N's main advantage compared to Amazon is its network of B&M stores, right? Now, the bet here is "let's lose money on the tablet, and hope that people buy tons of ebooks".

I'd guess that people for whom the existence of B&M stores is important aren't going to be the biggest ebook buyers: they'll be more into dead tree books, on average. If B&N subsidizes their Nook, and it's only used as a web browser, B&N has lost.

Re: Amazon Unveils $199 Kindle Fire Tablet

#163
post #134

Earlier quoted context omitted.

I disagree. Every time Amazon gets a sentence printed that says the Amazon table is $300 cheaper than the iPad, they win. They want to have them be mentioned in the same comparison, because that encourages the consumer to think "do I really need $300 more of tablet?"

This is precisely what you want the consumer thinking, and it's amazing that a simple fact like that eluded the likes of Samsung, etc.

? How does this relate to Samsung? Their related phone and tablet devices are priced nearly identically to Apple's offerings with nearly identical specs.

Re: Amazon Unveils $199 Kindle Fire Tablet

#164
post #52
post #38

Earlier quoted context omitted.

It isn't, really. They've built their Kindle product on the Android codebase, but it isn't Android and they won't be allowed to even call it an Android tablet, because they're not dancing to Google's tune. The new Kindle tablet may be sort-of compatible with Android today, but this isn't likely to remain the case since there is no feedback loop or collaboration between Google and Amazon in this.

So when Ubuntu releases their own app store combined with a new UI, it won't be "Linux" anymore? Just software built on top of the "Linux codebase"?

If Ubuntu forks Linux substantially in the process, then it won't be Linux anymore.

Re: Amazon Unveils $199 Kindle Fire Tablet

#165

Bezos, on Amazon's refreshed e-Ink readers: So meet the family. These are premium products at non-premium prices. People are going to love these products. This is Amazon's mission statement for product development. They will not compete with Apple's "revolutionary, magical" phones and tablets; instead, they'll sell quality tablets and readers to the average person at great prices. This populist attitude has been miss…

"With this price, though, Amazon won't steal Apple's customers.." I think a lot of people with iPads would have been more than happy to spend half as much to get an easy-to-use tablet.

A lot of price comparisons are based simply on initial purchase price. If you take into account pre- and post-sale service and support, build quality, longterm reliability, resale value over time, to name a few, it's harder to simply compare purchase prices. I think there will also be some people who will end up with Kindle Fires who probably - secretly - wanted iPads. Santa will be able to save a few dollars this year...

Re: Amazon Unveils $199 Kindle Fire Tablet

#166
post #65

If Amazon want to not make comparisons with the iPad, something I'd strongly suggest, they should stop making statements like this: > The Kindle Fire will have a 7-inch display and sell for $199, compared with $499 for Apple’s cheapest iPad, Amazon executives said in interviews with Bloomberg Businessweek. Also, it's disingenuous. Of course a 7" "tablet" is cheaper than Apple's 10" tablet. Film at 11. That being said…

I disagree. Every time Amazon gets a sentence printed that says the Amazon table is $300 cheaper than the iPad, they win. They want to have them be mentioned in the same comparison, because that encourages the consumer to think "do I really need $300 more of tablet?"

To say this is to ignore the well-established history of retail upselling.

When someone walks into a Best Buy and tells a salesperson "I want to spend $600 on a TV" the standard practice is to show them what they get for $600 and then you show them what more you get if you spend just a bit extra. People often walk out of these stores spending more than intended.

By linking the Fire with the iPad, Amazon is (IMHO) making the same mistake. A consumer will look at the Fire and if the iPad is then on their mind they'll look at it and see what that extra gets them. Not everyone will buy an iPad but some will when they see it plays games, has a richer app experience, has a larger display and so on.

What Apple has mastered is aspirational purchasing. People want to own Apple products. The last thing you should do is remind your potential customers that your product is an inferior (albeit cheaper) version.

Amazon has done one thing right: they haven't created an iPad clone. Don't then lose that advantage by making comparisons.

See what's going to happen is in 6 months there'll quite likely be 9" and/or 10" Fires. They won't be $300 cheaper than the (then) iPad 3. This is where your earlier comparisons come back to haunt you.

Re: Amazon Unveils $199 Kindle Fire Tablet

#167
post #109
post #65

If Amazon want to not make comparisons with the iPad, something I'd strongly suggest, they should stop making statements like this: > The Kindle Fire will have a 7-inch display and sell for $199, compared with $499 for Apple’s cheapest iPad, Amazon executives said in interviews with Bloomberg Businessweek. Also, it's disingenuous. Of course a 7" "tablet" is cheaper than Apple's 10" tablet. Film at 11. That being said…

> and me having just bought a Kindle like 2-3 months ago, grrr I wouldn't be annoyed, the Kindle you have has a battery that lasts twice as long as the new Kindle, and it has a proper keyboard. The only plus for the new Kindle is it's a bit lighter.

> and it has a proper keyboard

This is my favorite feature of the kindle.

Before I used to read technical books in bed and I wasn't sure how much I was actually getting out of them. With the kindle I can make notes as I go and then review the notes later.

I find I'm retaining a whole lot more with the note taking ability of the kindle than I do by just reading a book in bed.

I've tried to use the iPad keyboard on the kindle app but it's just much slower.

I wouldn't give up the physical keyboard for anything.

Re: Amazon Unveils $199 Kindle Fire Tablet

#168
post #77

Earlier quoted context omitted.

I'm in London. Where's my nearest B&N so I can go and pick one up?

Right next to the Amazon store ;-)

Touché! :-)

Seriously though, do Barnes and Noble actually sell the Nook to international customers? They certainly don't market it over here, while Amazon have run quite a lot of TV and print ads. Buy the look of it I'd have to buy the device and books in US dollars instead of my local currency. These things don't give me the feeling that B&N are serious about sales outside the US, while Amazon definitely are.

Re: Amazon Unveils $199 Kindle Fire Tablet

#169
post #76

Earlier quoted context omitted.

Thanks for the link, looks good. The price "with special offers" is U.S. only, but most everybody else can also buy from amazon.com at 109 USD. Seems that E.U. Europeans get to pay VAT: "Your international shipment is subject to VAT. This is the same VAT rate you pay when you buy products in your country. There are NO customs duties or any other fees."

Also, it seems that the Kindle Touch is not available in Europe!?

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